China Sourcing Book by Susanne Beer - Bookswagon
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China Sourcing

China Sourcing


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About the Book

Die Volksrepublik China gilt als einer der strategisch wichtigsten Märkte der Welt. Kein anderer Staat konnte in den letzten 30 Jahren ein derart schnelles und starkes Wirtschaftswachstum verzeichnen. Seit der Öffnung 1979 wurde jährlich ein durchschnittliches Wachstum von 10% erzielt. Der Ausblick auf niedrige Löhne und Produktionskosten, Investitionsanreize seitens der Regierung, ein enormes Arbeitskräftepotenzial, vereinfachten Zugang zu Materialien und die Aussicht auf einen riesigen Absatzmarkt haben dazu geführt, dass der Gang nach China als ein absolutes 'Muss' gilt. Doch ist dies noch zutreffend? Das Ziel dieses Buches ist es, herauszustellen, ob China als Beschaffungsmarkt und Produktionsstandort weiterhin für ausländische Unternehmen interessant bleibt. Dabei werden insbesondere die Chancen und Herausforderungen des China Sourcings erläutert. Nach einer kurzen geschichtlichen Einleitung wird der Blick auf den chinesischen Markt gelegt. Hier wird die Frage gestellt: Besitzt China noch Wettbewerbsvorteile gegenüber anderen asiatischen Staaten? Güter, Rechtsformen, Beschaffungsregionen und allgemeine Chancen und Herausforderungen werden dafür näher beleuchtet und anschließend mit Hilfe einer kurzen Analyse der Chemie- und Spielzeugindustrie konkretisiert. Da das China Sourcing eine Ausprägung der Global Sourcing Strategie ist, werden zunächst in aller Ausführlichkeit die Grundlagen dieser Strategie dargestellt. Die Beschaffung als wichtigster Aspekt und die Beschaffungsstrategien als Teil des strategischen Beschaffungsmanagements werden dabei näher erläutert. Anschließend erfolgt eine detaillierte Beschreibung der Global Sourcing Strategie, der Fokus liegt dabei auf Voraussetzungen, Chancen und Risiken sowie dem Lieferantenmanagement. Ferner wird auf Basis der Portfolioanalyse der internationale Beschaffungsprozess ausführlich dargestellt
About the Author: Susanne Beer, Dipl.-Region.-Wiss., wurde 1983 in Krefeld geboren. Ihr Studium der Ostasienwissenschaften mit Schwerpunkt Wirtschaft an der Universität Duisburg-Essen schloss die Autorin im Jahre 2011 mit dem akademischen Grad der Diplom-Regionalwissenschaftlerin Ostasien erfolgreich ab. Fasziniert von den chinesischen Kultur und Sprache verbrachte sie ein Auslandssemester in China, um die Besonderheiten des Landes kennenzulernen. Ihre Tätigkeit bei einem bekannten deutschen Automobilhersteller motivierte sie, sich der Thematik des vorliegenden Buches zu widmen.


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Product Details
  • ISBN-13: 9783842885035
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 236 gr
  • ISBN-10: 3842885032
  • Publisher Date: 30 Aug 2012
  • Height: 210 mm
  • No of Pages: 150
  • Series Title: German
  • Sub Title: Einkauf im Land der Mitte
  • Width: 148 mm


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