cinque forze di Porter
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cinque forze di Porter

cinque forze di Porter


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About the Book

Comprendete gli elementi essenziali delle cinque forze di Porter in soli 50 minuti con questo libro pratico e conciso. Le cinque forze di Porter sono un modello che esamina il potere contrattuale dei clienti, il potere contrattuale dei fornitori, la minaccia di prodotti sostitutivi, la minaccia di nuovi operatori e la concorrenza intra-industriale, con l'obiettivo di consentire agli utenti di anticipare le tendenze del settore e i cambiamenti nell'ambiente competitivo che potrebbero rappresentare una minaccia o, in alternativa, fornire una nuova opportunità per la loro azienda. Questo libro vi fornirà una pratica introduzione alle componenti delle cinque forze di Porter e vi spiegherà come utilizzare il modello per identificare e valutare i vostri concorrenti al fine di sviluppare la strategia più efficace e massimizzare il vostro vantaggio competitivo. Il libro presenta inoltre un caso di studio reale, consigli pratici sull'uso di questa analisi e un'estensione del modello con l'inclusione delle autorità pubbliche. Le cinque forze di Porter: Il modello delle cinque forze di Porter è stato sviluppato nel 1979 dal professore di Harvard Michael E. Porter ed è uno strumento prezioso per comprendere la struttura competitiva di un determinato settore. Si basa sull'osservazione che, dato che tutte le aziende si evolvono in un ambiente competitivo, la differenziazione è essenziale se le imprese vogliono attrarre e mantenere i clienti ed evitare di perdere quote di mercato. In questo libro scoprirete come le cinque forze di Porter possono aiutare la vostra azienda, identificherete le variabili che influenzano il vostro settore e utilizzerete le vostre scoperte per sviluppare e conservare il vostro vantaggio competitivo. Una chiara spiegazione dei vantaggi e dei potenziali svantaggi del metodo, la discussione di un caso pratico e un'introduzione ai modelli correlati vi forniranno gli strumenti necessari per adattare l'approccio alla vostra situazione.


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Product Details
  • ISBN-13: 9782808064910
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Comprendere le forze competitive e rimanere in testa alla concorrenza
  • Width: 129 mm
  • ISBN-10: 2808064918
  • Publisher Date: 20 Jan 2023
  • Height: 198 mm
  • No of Pages: 34
  • Spine Width: 2 mm
  • Weight: 95 gr


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