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Clicks and Mortar

Clicks and Mortar


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About the Book

Clicks and Mortar - Jetzt neu als Broschurausgabe!
Dieses Buch ermöglicht einen faszinierenden Blick hinter die Kulissen der Elektronischen Revolution und erläutert anschaulich die Elemente für dauerhaften Erfolg. Die Autoren David Pottruck und Terry Pearce zeigen, wie ein Unternehmen unmittelbar auf die durch das Internet verursachten Veränderungen in der Geschäftswelt reagieren kann, und wie es mit engagierten Mitarbeitern in eine erfolgsversprechende Zukunft startet. Dabei gehen sie u.a. detailliert auf die Aspekte Unternehmenskultur, persönlicher Führungsstil und die Umwandlung von Geschäftsabläufen ein. Ob Führungskraft, Mitarbeiter, Investor oder Kunde - mit Clicks and Mortar lernen Sie, sich in der risiko- aber chancenreichen New Economy zu bewähren und zu behaupten.
David Pottruck ist President und Co-CEO der Charles Schwab Corporation. Terry Pearce ist President der Leadership Communication und Leiter im Bereich Kommunikation der Charles Schwab Corporation. Beide waren maßgeblich am kometenhaften Aufstieg dieses Unternehmens beteiligt.
About the Author: DAVID S. POTTRUCK is president and co-CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.


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Product Details
  • ISBN-13: 9780787956882
  • Publisher: Jossey-Bass
  • Publisher Imprint: Jossey-bass
  • Depth: 25
  • Height: 228 mm
  • No of Pages: 352
  • Series Title: J-B Us Non-Franchise Leadership
  • Sub Title: Passion-Driven Growth in an Internet-Driven World
  • Width: 157 mm
  • ISBN-10: 0787956880
  • Publisher Date: 16 Apr 2001
  • Binding: Paperback
  • Edition: New ed
  • Language: English
  • Returnable: N
  • Spine Width: 21 mm
  • Weight: 575 gr


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