What Clients Really Want (And The S**t That Drives Them Crazy)
Home > Business & Economics > Business & management > Sales & marketing > Market research > What Clients Really Want (And The S**t That Drives Them Crazy)
What Clients Really Want (And The S**t That Drives Them Crazy)

What Clients Really Want (And The S**t That Drives Them Crazy)


     3.9  |  7 Reviews 
5
4
3
2
1



International Edition


About the Book

What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for advertising agencies on how account management can create great client/agency relationships. The first book on client/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great. In this step-by-step guide you will discover: -What simple actions you can take today to generate great relationships with your clients. -How to gain a deeper understanding of the pressures your clients face and why this is so important. -Practical day-to-day advice on how to master positive relationship building behaviours. -The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying; oThe 9 essential behaviours to prevent damage to the client/agency relationship. oThe 5 essential behaviours to take your client/agency relationships from good to great. "This will be gold dust for client-servicing professionals... it's a great reminder of what you need to do to build a brilliant relationship with your clients and how to be a true partner. It's so important that you get to know them and care for their business and this book shows you what you need to do." Rick Kumar, Owner & Director, Moda Consult (Specialist Recruitment for Creative Agencies)
About the Author: Chantell Glenville, winner of the WACL Future Leader's Award 2013, has worked at some of the world's top creative communication agencies, such as AMV BBDO, VCCP and Dare, as well as client-side at Vodafone where she managed numerous agencies at the same time. She has featured in the Evening Standard and Computer Arts Magazine and due to her reputation Chantell has been frequently headhunted and specifically requested for accounts as a result of the great relationships she has built. Chantell has worked with agencies with varying specialities; from above the line to digital through to retail and experiential; both client- and agency-side. She has worked with a broad range of clients; from international blue chips such as Johnson & Johnson, Barclaycard, Molson Coors and Henkel through to high profile UK accounts such as Compare The Market, Metro, Gocompare.com and Vision Express to pan-European accounts such as Aer Lingus. Chantell's experience both client- and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. She is passionate about sharing her expertise in order to make agencies lives easier and most importantly clear the way for even greater creative work to be made.


Best Sellers



Product Details
  • ISBN-13: 9780993543128
  • Publisher: Lifestyles Press
  • Publisher Imprint: Lifestyles Press
  • Height: 203 mm
  • No of Pages: 84
  • Series Title: Mastering Account Management
  • Sub Title: The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships
  • Width: 127 mm
  • ISBN-10: 099354312X
  • Publisher Date: 03 May 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 141 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

     3.9  |  7 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
     3.9  |  7 Reviews 
00 of 0 Reviews
Sort by :
Active Filters

00 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    00 of 0 review

    Your review was submitted!
    What Clients Really Want (And The S**t That Drives Them Crazy)
    Lifestyles Press -
    What Clients Really Want (And The S**t That Drives Them Crazy)
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    What Clients Really Want (And The S**t That Drives Them Crazy)

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals



      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!