Co-criação de valor - Internet para o desenvolvimento e as telecomunicações
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Co-criação de valor - Internet para o desenvolvimento e as telecomunicações

Co-criação de valor - Internet para o desenvolvimento e as telecomunicações


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About the Book

As expectativas dos clientes relativamente a produtos e serviços aumentaram imenso. Os clientes exprimem cada vez mais as suas necessidades nas redes sociais para a personalização de produtos ou serviços. A interpretação do valor e o processo de criação de valor estão a mudar rapidamente para experiências personalizadas dos clientes (Prahalad e Ramaswamy, 2004). Os clientes tornaram-se co-criadores de inovação. A co-criação de valor pode ser descrita como o grau de participação entre clientes e empresas em actividades de inovação que requerem uma interação criativa, inclusiva e envolvente (Ramaswamy 2011). Este livro analisa estudos relevantes sobre literatura qualitativa e quantitativa nas disciplinas de Sistemas de Informação, Gestão da Informação, Gestão Estratégica e Marketing. A teoria existente sobre a co-criação está a evoluir. Além disso, utilizando os resultados da revisão da literatura, um estudo de séries temporais estende-se aos factores de desenvolvimento e à utilização das telecomunicações na Índia. Este trabalho identifica as motivações dos co-criadores de valor e discute a estratégia e o planeamento para que a Índia invista na inovação de produtos e serviços.


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Product Details
  • ISBN-13: 9786206971511
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 154 gr
  • ISBN-10: 6206971511
  • Publisher Date: 21 Dec 2023
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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