Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich
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Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich

Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich


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About the Book

Bachelorarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Sprache: Deutsch, Abstract: Die Bachelorarbeit setzt sich mit dem Thema Colorgrading auseinander. Wie können Colorgrading-Projekte im Premium-Commercial-Bereich möglichst effizient und effektiv gesteuert werden? Wie lassen sich der Erfolg, die Qualität und die Ästhetik von Colorgrading-Projekten im Premium-Commercial-Bereich messen? Wozu braucht es professionelles Colorgrading, wenn theoretisch jeder Mensch mit Smartphone und Internetzugang einen Schnappschuss mit einem Filter versehen kann? Die Antwort liegt in der Frage: Social Media im herkömmlichen Sinne lebt von Momentaufnahmen, welche die User aus ihrem Leben teilen. Smartphone-Kameras kommen heutzutage in vielen Situationen gut zurecht und liefern zufriedenstellende Ergebnisse. Dennoch wirken diese Bilder generisch, bei geringen Lichtverhältnissen entsteht unschönes Digital-Rauschen. Höchste Qualität kann nur mit professioneller Postproduktion erreicht werden. Selbst die teuersten Kameras liefern erst einmal viele Daten, die es gilt, richtig auszuwerten. Die Zahl der ausgestrahlten TV-Werbeminuten, also das Medium, welches klassisch am häufigsten für hochwertige Werbung genutzt wird, stieg bis zum Jahr 2019 kontinuierlich an. In dieser Masse von Bewegtbildcontent müssen sich Marken abheben: Einerseits durch individuellen Inhalt und Story, andererseits durch Look und Farben, welche ersteres unterstützen und verstärken.


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Product Details
  • ISBN-13: 9783346686312
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 112
  • Spine Width: 7 mm
  • Width: 148 mm
  • ISBN-10: 3346686310
  • Publisher Date: 30 May 2022
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 204 gr


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