Communicate with Mastery: Speak With Conviction and Write for Impact

Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.

Table of Contents:
Foreword xi Introduction xiii Individuality xvi Relevance xvi Iteration xvii Feedback xviii Stakes xviii Part 1 Speaking with Conviction and Writing for Impact 1 1 Adopting a Communication Mindset 3 Know Your AIM 3 Beyond AIM: The Leadership Communication Canvas 14 2 Speaking with Conviction 25 Managing Your Anxiety 26 Verbal, Vocal, Visual: Your Recipe for Successful Communication 29 3 Writing for Impact: Active, Brief, and Clear 45 Active 46 Brief 47 Clear 48 Synthesis > Summary 48 The Yin and Yang of Writing: Style and Content 50 The Power of Editing (Others’ Work and Your Own) 53 Part 2 Tailoring Your Communication to Goal, Setting, or Identity 57 4 Tailoring Your Communication to Your Goal 59 Pitching 59 Storytelling 69 Disclosing Personally 82 5 Tailoring Your Communication to Your Setting 91 Meetings 91 Virtual Meetings 97 On Stage (TED Talks, LOWKeynotes, and the Like) 99 When Co-Presenting 101 When Fielding Questions 103 When Using Slides 107 6 Tailoring Your Communication to Your Identity 111 Leading in Your Second (or Third, or Fourth) Language 112 Leading as an LGBTQ Person 113 Leading as a Woman 123 Leading as a Rookie 129 Leading as a Military Veteran 131 Part 3 Scaling Your Leadership: The Communication Coaching Process 139 7 When Being Coached 141 Establishing Your Goals 141 Selecting Your Coach 143 Adopting a Coaching Mindset 145 8 When Coaching Others 147 What Makes a Great Coach? 147 Defining the Coaching Role 149 Tools of the Trade 150 9 Creating a Coaching Culture 157 Everyone Can Coach (But Not Everyone Should) 157 Embracing Radical Candor 159 Mirroring and Modeling Best Practices 163 Epilogue: It’s in Your Hands Now 165 Appendix A: Power Verbs 169 Appendix B: Memo on the Quality of Memos 173 Appendix C: More Tips on Winning Writing from Glenn Kramon 179 Appendix D: The Leadership Communication Bookshelf 183 Bibliography 187 Acknowledgments 191 About the Authors 195 Index 197