Communication d'Entreprise Book by Haifa Khalfallah
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Communication d'Entreprise

Communication d'Entreprise


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About the Book

Dans un environnement de concurrence acharnée, la communication représente un axe stratégique dans la gestion des organisations. En effet, elle représente l'un des mots clés de la gestion des entreprises à partir des années 1980-1990. Mais que signifie exactement le terme communiquer ? Communiquer c'est être en relation . Ce verbe évoque la transmission, l'échange et le partage. Les principes de communication stipulent la transformation de la réalité en éléments communicables afin de se faire une image. La notion d'image est, ainsi, une préoccupation constante pour chaque organisation. Elle dépend de la perception qu'à chaque individu de l'organisation et, qui en premier lieu, influençable par l'ampleur et l'efficacité dont fait preuve la politique de communication externe.L'entreprise est système ouvert sur l'extérieur. Elle opère dans un environnement évolutif où se réunissent les différentes attentes du public, c'est pourquoi elle n'a que le choix de s'affirmer, parler, dialoguer, en un mot communiquer.L'entreprise doit bâtir une politique de communication efficace afin que son image soit forte, riche et cohérente. Une bonne image de l'entreprise ne se gagne pas au hasard.


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Product Details
  • ISBN-13: 9786203419269
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Universitaires Europeennes
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6203419265
  • Publisher Date: 10 Jun 2021
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 177 gr


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