Communication environnementale
Communication environnementale

Communication environnementale


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About the Book

Cette recherche étudie la communication environnementale des initiatives et des stratégies liées au changement climatique dans les thèmes liés à l'eau à Oslo. La communication environnementale repose sur l'hypothèse que des messages environnementaux plus efficaces communiqués par des experts en communication peuvent influencer positivement les citoyens en repensant et en réorientant les efforts environnementaux mondiaux, nationaux et municipaux afin de développer une pratique politique plus persuasive qui peut accélérer rapidement le rythme et la portée du changement social dans l'adoption de modes de vie respectueux du climat. Par conséquent, j'ai analysé les stratégies climatiques en ligne et les initiatives visant à réduire les menaces climatiques liées à l'eau à Oslo, entreprises par des scientifiques, des municipalités et des acteurs gouvernementaux. Essentiellement, j'ai étudié la manière dont les parties prenantes ont utilisé la communication de manière stratégique et j'ai comparé les approches analysées à l'efficacité théorique de cette communication.


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Product Details
  • ISBN-13: 9786205380079
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 313 gr
  • ISBN-10: 6205380072
  • Publisher Date: 12 Feb 2024
  • Height: 229 mm
  • No of Pages: 172
  • Spine Width: 10 mm
  • Width: 152 mm


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