Community Based Innovation Book by Alexander Schroll
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Community Based Innovation

Community Based Innovation


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About the Book

Die Lead User Methode sowie 'Toolkits for User Innovation and Design' erzielen oft nicht die gewünschten Ergebnisse in Innovationsprojekten. Die aktuelle Forschung aus dem Bereich der Opensource-Software zeigt dagegen einen völlig neuen Ansatz auf: In sogenannten Innovation Communities treffen sich innovative User mit dem Ziel, Produkte zu verbessern oder neuartige Produktideen zu generieren. Die Teilnahme ist meist extrinsisch motiviert, z.B. durch einen persönlichen oder beruflichen Nutzen der Innovation. Unternehmen können gezielt Innovation Communities in ihre Produktentwicklung integrieren, etwa durch die passive Nutzung oder die aktive Gründung einer Community. Diese Studie erarbeitet die Grundprinzipien von Innovation Communities. Weitere Nutzungsmöglichkeiten für Unternehmen werden diskutiert, wie etwa die Integration der Community von der Produktentwicklung bis hin zur Vermarktung durch Buzz-Marketing. Ausgehend von den Grundelementen werden die Erfolgsfaktoren für eine erfolgreiche Implementierung einer Innovation Community erläutert. Dies wird daraufhin am Projekt 'Opensourcing University' praxisnah dargestellt.


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Product Details
  • ISBN-13: 9783842879140
  • Publisher: Diplomica Verlag Gmbh
  • Publisher Imprint: Diplomica Verlag Gmbh
  • Height: 210 mm
  • No of Pages: 104
  • Spine Width: 6 mm
  • Weight: 181 gr
  • ISBN-10: 3842879148
  • Publisher Date: 28 Aug 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Einsatz von Innovation Communities
  • Width: 148 mm


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