Como fazer grandes coisas
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Como fazer grandes coisas

Como fazer grandes coisas


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About the Book

"POR QUE GRANDES PROJETOS DÃO ERRADO COM TANTA FREQUÊNCIA? Bent Flyvbjerg é o especialista em 'megaprojetos' e Dan Gardner traz suas habilidades de contar histórias para Como fazer grandes coisas, com exemplos que vão desde um estúdio de Jimi Hendrix à Sydney Opera House." - Financial Times (Melhores livros de 2023 até agora) Nada é mais inspirador do que uma grande visão que se torna uma nova e triunfante realidade. Pense em como o Empire State Building passou de um esboço a uma joia no horizonte de Nova York em 21 meses, ou como o iPod da Apple passou de um projeto com um único funcionário a um lançamento de produto em onze meses. São histórias maravilhosas. Mas na maioria das vezes as grandes visões se transformam em pesadelos. Quase todas as grandes cidades do mundo têm um fiasco do tipo no seu quintal. Na verdade, nada menos que 92% dos megaprojetos ultrapassam o orçamento ou o prazo, ou ambos. Até mesmo empreendimentos mais modestos - como lançar um pequeno negócio, organizar uma conferência ou simplesmente terminar um trabalho no prazo - também costumam fracassar. Por quê? Compreender o que distingue os triunfos dos fracassos tem sido o trabalho da vida do professor de Oxford Bent Flyvbjerg, conhecido como "o maior especialista mundial em megaprojetos". Em Como fazer grandes coisas, ele identifica os erros de julgamento e de tomada de decisão que levam projetos, grandes e pequenos, ao fracasso, e os princípios baseados em pesquisas que farão com que você tenha sucesso com o seu. Repleto de exemplos vívidos que vão desde a construção a Sydney Opera House à produção dos mais recentes sucessos de bilheteria da Pixar, até uma reforma residencial que deu errado, este livro revela como realizar qualquer projeto ambicioso - dentro do prazo e do orçamento.


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Product Details
  • ISBN-13: 9786550472702
  • Publisher: Buobooks.com
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 521 gr
  • ISBN-10: 6550472709
  • Publisher Date: 20 Nov 2023
  • Height: 229 mm
  • No of Pages: 322
  • Spine Width: 18 mm
  • Width: 152 mm


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