COMO HACER MARkETING by Dr Juan Manuel Rodriguez Caamano - Bookswagon
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COMO HACER MARkETING

COMO HACER MARkETING


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About the Book

¿Quieres saber por qué aplicando los conocimientos de marketing vertidos en este libro puedes obtener rentabilidad en todo lo que hagas?
3 Razones para leer Cómo hacer marketing
1.- Rentabilidad.- La principal razón, los conceptos de marketing aquí considerados también fueron puestos en práctica por el autor en el ámbito empresarial, con excelentes resultados económicos, como lo demuestra la rentabilidad de las organizaciones en las que participa.
2.- Coherencia.- Estos conceptos han sido usados no solo una vez, sino infinidad de veces no solo por el autor del libro sino por muchos expertos del marketing y siempre han redituado excelentes resultados. Por lo que se comprueba que la teoría de marketing expuesta en esta bibliografía funciona en cualquier ámbito, y no fue un caso de suerte u obra de la casualidad.
3.- Simplicidad.- Es un material muy sencillo de leer, que en menos de 60 páginas recopila información importante de los gurús del marketing, y que es usada por el autor en la gestión diaria. Al término de cada tema se presenta un pequeño ejercicio para desarrollar su proyecto personal de marketing que podrá al final implementar y lograr el éxito deseado. También incluye al final un caso de estudio real para resolver.
Juan Manuel Rodríguez Caamaño es: * Licenciado en Mercadotecnia por el Instituto Tecnológico y de Estudios Superiores de Monterrey * Maestro en Administración por la Universidad Nacional Autónoma de México * Doctor en Ciencias de la Educación por la Universidad de la Habana * Profesor investigador de la Universidad de Sotavento * Rector fundador de la Universidad Istmo Americana.


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Product Details
  • ISBN-13: 9781514207628
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 82
  • Series Title: Dirección de Mercadotecnia
  • Weight: 172 gr
  • ISBN-10: 1514207621
  • Publisher Date: 27 May 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 152 mm


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