Como se adaptarão as marcas de automóveis de luxo às últimas tendências do mercado ?
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Como se adaptarão as marcas de automóveis de luxo às últimas tendências do mercado ?

Como se adaptarão as marcas de automóveis de luxo às últimas tendências do mercado ?


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About the Book

Nos últimos anos e décadas, tem havido evoluções revolucionárias na economia mundial, impulsionadas pela emergência de novos actores, pela importância crescente das novas tecnologias, pelas políticas de sustentabilidade e pelas evoluções em torno dos comportamentos e expectativas dos consumidores. Todas as principais indústrias e mercados têm vindo a enfrentar tais evoluções, e o sector automóvel não é excepção. Quando se trata deste segmento, deu origem a tendências impulsionadas pela tecnologia, tais como mobilidade diversificada, condução autónoma, electrificação e conectividade. Há poucas dúvidas sobre o facto de que estas evoluções irão impulsionar drasticamente a indústria automóvel e desencadear as suas perturbações, ainda que o futuro deste mercado não possa ser totalmente e rigorosamente previsto.


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Product Details
  • ISBN-13: 9786204125404
  • Publisher: Edicoes Nosso Conhecimento
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 168 gr
  • ISBN-10: 6204125400
  • Publisher Date: 29 Sep 2021
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm


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Como se adaptarão as marcas de automóveis de luxo às últimas tendências do mercado ?
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Como se adaptarão as marcas de automóveis de luxo às últimas tendências do mercado ?
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