Company We Keep Book by Divya Khanna - Bookswagon
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Company We Keep

Company We Keep


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About the Book

There are many challenges facing business corporations today-the pandemic we have barely moved on
from, economic recession, rapid changes in consumer behaviour and technological
and competitive disruptions. These challenges stick out like the visible tip of an iceberg, while culture, the biggest challenge, is like the slow-moving, gigantic mass that lurks deep under the surface. We cannot deal sufficiently with superficial problems if we do not understand the depths that drive them.

'Culture eats strategy for breakfast' is a widely accepted saying in the business world, often attributed to Peter Drucker. This is as true for corporate India as it is for its consumers. Yet, we spend more time
and money studying our consumers and their cultures than we do ourselves.

The Company We Keep is a market research-based exploration of Indian corporate culture. It looks beyond the glamour and jargon of the business world to individual stories that share real personal insights into the aspirations, vulnerabilities, pressures and possibilities of corporate careers and lives. These are
urgent conversations we need to keep having as we reflect, review and decide where we can go from here.


About the Author: Divya Khanna is an alumna of the Indian Institute of Management Bangalore (IIMB). Having worked with two of India's largest advertising agencies-Lowe Lintas (now Mullen Lowe) and J. Walter Thompson (now Wunderman Thompson)-she has over 16 years of experience in advertising. She specializes in observing and analysing human lives and behaviour to develop insights and ideas that help build brands


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Product Details
  • ISBN-13: 9780670095797
  • Publisher: Penguin Random House India
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: Insights Into Indian Corporate Culture
  • ISBN-10: 0670095796
  • Publisher Date: 07 May 2023
  • Height: 222 mm
  • No of Pages: 264
  • Spine Width: 50 mm
  • Width: 138 mm


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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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