Competitive Intelligence and Global Business
Home > Business and Economics > Industry and industrial studies > Competitive Intelligence and Global Business
Competitive Intelligence and Global Business

Competitive Intelligence and Global Business

|
     0     
5
4
3
2
1




International Edition


About the Book

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy. Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Table of Contents:
Preface Acknowledgments The Global Competitive Intelligence I Process The State of Our Understanding of Research and Practice in Competitive Intelligence and Global Business by David L. Blenkhorn and Craig S. Fleisher Key Intelligence Topics (KITs) in Competitive Intelligence and Global Business by Meera Mody In Search of Best Practices in Global Competitive Intelligence by Kirsten Rowatt Moving from a Domestic to a Global Competitive Intelligence Perspective: Learning from World Class Benchmark Firms by Jeff MacDonald and David L. Blenkhorn Process Differences in Performing Global vs. Domestic Competitive Intelligence Data Collection by Tracy Annett The Global Competitive Intelligence Environment Key Laws Governing the Practice of Competitive Intelligence in Global Business by Michelle Sandilands Global Competitive Intelligence in Top-Performing Companies by Rahim Kassam Competitive Intelligence in Asia: The View through Different Lenses by Babette Bensoussan The Internet Will Continue to Revolutionized International Competitive Intelligence Practices by Kelly Mah The Legal Playground: Conducting Competitive Intelligence on a Global Basis by Michelle Stever Global Competitive Intelligence Management A StratCom Model for the Practice of International Competitive Intelligence by Attila Lendvai The Location and Organization of the Competitive Intelligence Function in a Multinational Corporation by Michelle Murray Best Applications of Global Competitive Intelligence: Macro-Level Scanning and Cultural Analysis by Scott Lapstra and Victor Knip Knowledge, Skills, and Abilities of Domestic and International Competitive Intelligence Practitioners by Betty Toczydlowski Country, Industry, and Process-Specific Studies in Global Competitive Intelligence The Application of the Global Competitive Intelligence Model to Sweden by Sandy Kokkinis A Comparison of Competitive Intelligence Practices in the United States and Mexico by Ross Kerr Competitive Intelligence in Brazil by Jeff Libis The Role of Competitive Intelligence in the Global Automotive Supply Chain by Keith Fishwick Management of Global Competitive Intelligence: The Way Ahead by Craig S. Fleisher and David L. Blenkhorn


Best Sellers


Product Details
  • ISBN-13: 9780275981402
  • Publisher: Bloomsbury Publishing PLC
  • Binding: Hardback
  • Language: English
  • Weight: 666 gr
  • ISBN-10: 0275981401
  • Publisher Date: 30 Jan 2005
  • Height: 235 mm
  • No of Pages: 312
  • Width: 156 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Competitive Intelligence and Global Business
Bloomsbury Publishing PLC -
Competitive Intelligence and Global Business
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Competitive Intelligence and Global Business

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!