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Competitividad

Competitividad


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About the Book

La competitividad es un constructo que puede ser aplicado a países, regiones, empresas y personas. Dado que tanto en la vida como en los mercados se tiene una dinámica donde prevalecen un determinado número de oportunidades y muchos actores buscando apoderarse de ellas. Países y regiones compiten por inversión y alojar empresas y ciudadanos que les permitan avanzar en el incremento de mejorar la calidad de vida de la población. Las empresas buscan mantener y mejorar su posicionamiento en los mercados, incrementar sus ventas y por ende su rentabilidad. Este enfoque es el que se aborda en este libro, un análisis sobre la competitividad en empresas denominadas maquiladoras, las cuales transforman insumos en productos semi-terminados o terminados, intensivas en uso de mano de obra, la apuesta de México rumbo a su industrialización. Se revisan las estrategias que usan para competir y cómo afectan a su personal operativo. A fin de validar la premisa que plantea la autora: la maquila construye su competitividad enfocándose en la reducción de costos, que incide en deplorables instalaciones que afectan la seguridad y salud ocupacional de los trabajadores.


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Product Details
  • ISBN-13: 9783639558067
  • Publisher: Publicia
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 19 mm
  • Weight: 530 gr
  • ISBN-10: 3639558065
  • Publisher Date: 24 Jun 2014
  • Height: 229 mm
  • No of Pages: 328
  • Series Title: Spanish
  • Sub Title: estudio de caso en plantas maquiladoras de Mexico
  • Width: 152 mm


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