Compliance ALS Treiber Von Reputation by Ellen Dietzsch-Lohbeck
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Compliance ALS Treiber Von Reputation

Compliance ALS Treiber Von Reputation


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About the Book

Compliance hat nach großen Wirtschaftsskandalen, wie Korruption bei Siemens und dem Abgasskandal in der deutschen Automobilindustrie, Einzug in fast jedes Unternehmen gehalten. Der Wert von Compliance wird häufig nicht nur darin gesehen, vor Rechtsverstößen und Fehlverhalten zu schützen, sondern auch den guten Ruf zu fördern. Das Buch beleuchtet die Frage, ob es sich für Unternehmen im Hinblick auf ihre Reputation in den Medien lohnt, Compliance als Thema in der Unternehmenskommunikation zu verankern. Anhand einer Fallstudie mit drei Automobilherstellern untersucht Ellen Dietzsch-Lohbeck die externe Kommunikation der Unternehmen zu Compliance. Ferner geht sie der Frage nach, ob die Compliance-Kommunikation der Unternehmen einen Einfluss auf die Wirtschaftsberichterstattung und auf die Medienreputation in drei überregionalen Tageszeitungen in Deutschland ausübt. Damit hat Ellen Dietzsch-Lohbeck erstmals das Thema Compliance in der externen Unternehmenskommunikation umfassend untersucht. Sie hat auch analysiert, wie Zeitungen das Thema Compliance bei Unternehmen darstellen und welche Medienreputation sie dabei vermitteln.
About the Author: Die AutorinEllen Dietzsch-Lohbeck leitet den Standort Stuttgart einer internationalen Kommunikationsberatung. Zuvor verantwortete sie zehn Jahre verschiedene Bereiche in der Unternehmenskommunikation und im Marketing in einem Großkonzern. Sie hat nebenberuflich am Institut für Kommunikationswissenschaft der TU Dresden promoviert.


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Product Details
  • ISBN-13: 9783658394530
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 437
  • Spine Width: 24 mm
  • Weight: 607 gr
  • ISBN-10: 3658394536
  • Publisher Date: 05 Nov 2022
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Eine Empirische Analyse Der Wirkung Von Compliance-Kommunikation Auf Die Unternehmensreputation in Medien
  • Width: 148 mm


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