Compliance im Sport by Alexander Lange - Bookswagon
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Compliance im Sport

Compliance im Sport


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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,7, Hochschule für angewandtes Management, Sprache: Deutsch, Abstract: Die vorliegende Arbeit hat das Thema "Compliance im Sport". Das Ziel der Arbeit ist, den Begriff Compliance umfassend zu erklären und diesen in den Sport zu übertragen. Im ersten Teil der Arbeit wird Compliance für ein besseres Begriffsverständnis allgemein definiert. Dann wird erklärt, in welchem Zusammenhang Compliance in Unternehmen auftreten kann. Dabei werden die Compliance-Funktionen, die Compliance-Kultur, die Compliance-Ziele und die Compliance-Risiken näher beleuchtet. Anschließend folgt eine kurze Erklärung über Compliance-Management-Systeme. Danach wird der Bezug zum Sport hergestellt und es wird deutlich gemacht, aus welchen Gründen Compliance im Sport immer wichtiger wird und immer wichtiger werden sollte. Dazu werden verschiedene Hintergründe im Sport beleuchtet, die die Notwendigkeit von Compliance im Sport darlegen. Anschließend folgt eine Risikoanalyse, in der aufgezeigt wird, welche Risiken im Sport bestehen, wie diese eingeordnet werden sollten und wie diese durch Compliance-Maßnahmen minimiert werden können. Im zweiten Teil der Arbeit wird der erste theoretische Teil durch das existierende Beispiel des Bayerischen Automobilherstellers BMW veranschaulicht. Dabei wird das Unternehmen vorgestellt und die Nachhaltigkeit sowie das Compliance-Management-System von BMW beleuchtet. Der Verfasser ist der Sponsoring-Verantwortliche des Konzerns und möchte für ein Sponsoring-Engagement eine Zusammenarbeit mit dem Fußballspieler Philipp Max eingehen. Dabei gibt es Risiken, die im ersten Teil der Arbeit aufgezählt und erläutert worden sind. In diesem Fallbeispiel werden die Risiken sowie die dazugehörigen Maßnahmen aufgezeichnet, um mögliche Hindernisse im Idealfall komplett zu vermeiden. Am Ende der Arbeit wird für den Leser die Arbeit kurz und knapp zusammengefasst und es wird e
About the Author: Der Autor beschäftigt sich seit über 20 Jahren mit Digitalen Produkten, Digital Marketing, Customer Experience Management und Business Ownership rund um digitale Touchpoints, wie Websites und Mobile Apps.


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Product Details
  • ISBN-13: 9783346017208
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346017206
  • Publisher Date: 13 Aug 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 109 gr


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