Comunicación y Cultura Organizacional. Estudio de caso de una OSC
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Comunicación y Cultura Organizacional. Estudio de caso de una OSC

Comunicación y Cultura Organizacional. Estudio de caso de una OSC


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About the Book

El estudio y análisis de la comunicación en las organizaciones se ha dado principalmente dentro de las corrientes administrativas, enfatizando su atención en las dinámicas de eficacia y eficiencia organizacional sin considerar los aspectos simbólicos que en ella atañen. Los Estudios Organizacionales como campo de conocimiento multi e interdisciplinar, brindan la posibilidad de generar investigaciones que enfocan su atención en las dinámicas y fenómenos que subyacen en las organizaciones, considerando los aspectos simbólicos tales como la cultura organizacional. Es así que la presente investigación se realiza en una organización de la sociedad civil, con el objetivo de entender de qué manera la comunicación impacta o forma parte de la cultura organizacional. Lo anterior, mediante el uso de una metodología cualitativa, con la realización de entrevistas semi-estructuradas a cuatro miembros de la organización, y así mismo, en la elaboración de un grupo focal. Los resultados mostraron similitudes y contrariedades, enriqueciendo así la línea de análisis correspondiente.


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Product Details
  • ISBN-13: 9786202256421
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editorial Academica Espanola
  • Height: 229 mm
  • No of Pages: 128
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 6202256427
  • Publisher Date: 12 Dec 2017
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 249 gr


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