comunicazione scientifica nell'era dei social media
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comunicazione scientifica nell'era dei social media

comunicazione scientifica nell'era dei social media


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International Edition


About the Book

La comunicazione scientifica viene ridefinita in modo drammatico dalla convergenza dei "vecchi" e dei "nuovi" media. Questi ultimi stanno creando nuove opportunità che possono potenzialmente migliorare la comunicazione scientifica e possibilmente colmare le apparenti lacune tra giornalisti e scienziati che hanno contribuito a un'inadeguata diffusione e comunicazione delle questioni scientifiche nella sfera pubblica. Questo libro cerca di capire se i social media sono compatibili con le strategie di comunicazione delle agrobiotecnologie del Kenya e se possono migliorare le iniziative di comunicazione su questa scienza controversa. A tal fine, sono state condotte interviste semi-strutturate con esperti del settore biotecnologico su questioni relative alla comunicazione biotecnologica nel passato e nel presente e ci si è chiesti se i social media fossero compatibili con il contesto keniota. I risultati suggeriscono che i social media sarebbero compatibili, ma solo se usati in tandem con i vecchi media. La ricerca evidenzia la differenza tra i social media come strumento di comunicazione scientifica nei Paesi sviluppati e in quelli in via di sviluppo e mette in luce le diverse limitazioni che si incontrano nella situazione africana.


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Product Details
  • ISBN-13: 9786207618309
  • Publisher: KS Omniscriptum Publishing
  • Binding: BC
  • Language: ita
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 6207618300
  • Publisher Date: 06 Jun 2024
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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