Consulting im Gesundheitswesen
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Consulting im Gesundheitswesen: Professional Services als Gestaltungsimperative der Unternehmensberatung

Consulting im Gesundheitswesen: Professional Services als Gestaltungsimperative der Unternehmensberatung

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About the Book

Unternehmensberatungen stellen mit ihrem Leistungsportfolio einen bedeutenden Wirtschaftsfaktor dar. Die digitale Transformation und die sehr spezifischen Marktstrukturen der Gesundheitswirtschaft verlangen nach differenzierten Beratungsansätzen, die zugleich ein großes Beratungsfeld eröffnen und so das Wachstum und die Attraktivität von Unternehmensberatungen in diesem Segment stärken. Das Buch zeigt Themenfelder und Erfolgsfaktoren bei Beratungsprojekten auf. Dabei wird der Ansatz der Komplementärberatung in den Mittelpunkt gestellt, um den vielfältigen Change-Anforderungen bei der digitalen Transformation im Gesundheitswesen ganzheitlich gerecht zu werden. Beratungsprojekte lassen sich in Meilensteine unterteilen, um Projektfortschritte zu dokumentieren. Durch Maßnahmen und den Einsatz von etablierten Methoden lassen sich festgelegte Ziele beim Beratungsgeschäft erreichen. Die Beiträge in diesem Buch präsentieren zahlreiche Umsetzungsbeispiele aus konkreten Beratungsprojekten in der Gesundheitsbranche, die Beratern, Geschäftsführern, Top-Managern und anderen Entscheidungsträgern praktische Hilfestellungen und Inspirationen bieten.

Table of Contents:
Dashboard Consulting im Gesundheitswesen – Digitalisierungsoptionen und Anwendungsfelder.- Anforderungen an Führungskräfte im Krankenhaus – Wer ist ein guter CEO in Transformationszeiten?.- Gesundheitshandwerker und Homecare Unternehmen im Spannungsfeld zwischen Ausschreibungen und Social Media.- IT-Integrationsberatung für Medizinproduktehersteller.- Digitale Transformation als strategische Herausforderung.- Komplementärberatung in einem dynamischen Markt.- Digitalisierung ist Kulturumbruch - Medizin im Zentrum des Wandels.- Projektsteuerung, Due Diligence und Kaufpreisfindung – Unternehmensberatung bei Transaktionen im Gesundheitswesen.- IT-Strategieberatung für Krankenhäuser.- Maßnahmen zur Umsetzung der europäischen Medical Device Regulation bei klein- und mittelständigen Herstellern von Medizinprodukten.- Medizinische Strategieentwicklung und -implementierung in Krankenhäusern.- Der virtuelle Klinikverbund.- Instrumente der Evidenzgenerierung als Grundlage für Geschäftslösungen in der Health-Care-Industrie.- Bewirtschaftung im Wandel – Vom Säbelzahntiger zum digitalen Zeitalter.- Strategisches Marketing im Krankenhaus – Mitarbeiter motivieren, Einweiserpotenziale heben, Patienten begeistern.- Vertrauen schaffen und Lösungen anbieten.


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Product Details
  • ISBN-13: 9783658254780
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Width: 168 mm
  • ISBN-10: 3658254785
  • Publisher Date: 26 Nov 2019
  • Height: 240 mm
  • No of Pages: 338
  • Sub Title: Professional Services als Gestaltungsimperative der Unternehmensberatung


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