ForewordSusanna Fox, Chief Technology Officer, US Department of Healthand Human Services
Paul Tang, CMIO, Palo Alto Medical Foundation
SECTION I: Domains of Consumer Informatics and Mobile Health 1. Promoting Consumer Engagement in Health and Health Care

Margo Edmunds, VP for Evidence Generation and Translation, AcademyHealth
The opening chapter will define consumer informatics, describe the history of different branches of the field (e.g., virtual visits/telehealth, mobile health, and the e-patient movement), and provide a framework for evaluating and disseminating evidence about ways to improve the consumer experience and change health behaviors.
2. Increasing Consumer Engagement Through Social Media, Crowd-sourcing, and BeyondMandi Bishop, Health Plan Analytics Innovation Practice Lead, Dell
This chapter will review the state of the art and new directions for online tools to engage consumers in health and health care, focusing on social media platforms, consumer-facing web portals, and emerging technologies from the quantified self movement.
3. The Global Connected Health Ecosystem
Jody Ranck, Gigaom Research
This chapter will review the development, state of the art, and new directions for mobile devices in global health.
4. Bridging the Gaps: New Approaches to Address Population Health
Ned Calonge, President and CEO, The Colorado Trust
This chapter will describe innovations in the use of online and mobile technologies to promote community health and health equity with diverse populations.

SECTION II: A New Environment for Development and Design5. User-Centered Design
Christopher Hass, SVP, Experience Design, Mad*Pow
This chapter will lay out the fundamentals of user experience (UX) and user-centered design for the Web, including accessibility for people with disabilities. Case examples will be provided.
6. Usability and Utility Testing
Christopher Hass, SVP, Experience Design, Mad*Pow
Building on Chapter 5, this chapter will provide practical guidance on applying the principles of user-centered design to ensure the quality of consumer-facing products and services.
7. Motivational Design and Persuasive Technology for Consumer Learning
Dustin Ditommaso, SVP of Behavior Change Design, Mad*Pow
Motivational design is an approach to online learning that can be used to increase consumer engagement with content. Persuasive technology uses behavioral science to design systems that promote consumer behavior change similar to personal health coaching, and taking into account both health and technology literacy. This chapter will provide practical advice on using these approaches in the development of health content for consumers.
8. New Directions and Techniques for "Big Data" The Promises and Risks
John Mattison, CMIO and Assistant Medical Director, Kaiser Permanente Southern California (by interview)
As used in this chapter, big data refers to the storage and analysis of sets of data, including health data, that are too large to process using typical software and analytics processes. As a source for discovery and breakthroughs in health care treatment, big data holds promise but it also presents risks and uncertainties about consumer privacy and security. Th
About the Author: Margo Edmunds, PhD, is vice president, Evidence Generation and Translation at AcademyHealth, where she oversees a portfolio of projects on information infrastructure, research translation, dissemination, and health communications. Her expertise includes informatics and communications technology policy, health information exchange, and web-based learning and communications tools.
Christopher Hass is a consulting UX strategist, presenter, and past president of UXPA International and its Boston Chapter. He is an expert on the subjects of human-centered design, accessibility, UX research, and the development of innovative products and services for a wide variety of commercial and government clients.

Erin Holve, PhD, MPH, MPP, is director, Health Care Reform and Innovation at the Department of Health Care Finance within the Government of the District of Columbia, where she leads the design of reform and technology projects to enhance the value of Medicaid in the District. She is a expert in learning health systems and patient centered outcomes research, and founding editor of the journal, eGEMs, a first-of-its kind publication dedicated to accelerating research and quality improvement using electronic health data.