Contemporary Euromarketing
Home > Business and Economics > Economics > Contemporary Euromarketing: Entry and Operational Decision Making
Contemporary Euromarketing: Entry and Operational Decision Making

Contemporary Euromarketing: Entry and Operational Decision Making

|
     0     
5
4
3
2
1




International Edition


About the Book

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic analyze both outward and inward types of operations, foreign sourcing, and foreign partner selection. The book also addresses international counterfeiting and the impact of culture on advertising related issues. Contemporary Euromarketing includes results of surveys and interviews with more than 1,000 European companies and case studies of software firms, export circles, and print media to present analytical insights on the internal and external aspect of marketing in the European Union. This unique book examines the vital issues facing European markets and marketing systems in dealing with global economics, including inter- and intra-trade activities, export behavior, marketing strategies and practices, marketing implications of strategic alliances, public sector marketing, comparative marketing systems, buyer-seller interactions, and business customs and practices among European countries. Topics examined in Contemporary Euromarketing include: a conceptual growth model with typical starting points, pathways, and outcomes of international growth whether partner commitment to export cooperation leads to a higher degree of success differences in international development of INVs and how/why differences are manifested the relationship between export intensity and different types of performance by structural equation modeling (SEM) analysis description of the stages of the internationalization process and its link to performance international sourcing as an entrepreneurial act the relationship between partner selection and international joint venture (IJV) performance differences and similarities between magazine advertisements in France and the Czech Republic the effects of provocative advertising imagery on consumers’ attitudes toward product factors that attract international counterfeiting to the European Union and much more! Contemporary Euromarketing is an essential resource for practitioners, academics, and policymakers involved in the European Union’s growing role in the global marketplace.

Table of Contents:
Preface (Erdener Kaynak) Introduction (Jorma Larimo) International Growth of Finnish Software Firms: Starting Points, Pathways, and Outcomes (Ollie Kuivalainen, Jani Lindqvist, Sami Saarenketo, and Toivo Äijö) What Makes Export Co-Operation Tick? Analyzing the Role of Commitment in Finnish Export Circles (Niina Nummela and Tommi Pukkinen) Variety in International New VenturesTypological Analysis and Beyond (Johanna Hallbäck and Jorma Larimo) Profitability of Rapid Internationalization: The Relationship Between Internationalization Intensity and Firms’ Export Performance (Olli Kuivalainen and Sanna Sundqvist) Faster and More Successful Exporters: An Exploratory Study of Born Global Firms from the Resource-Based View (Alex Rialp and Josep Rialp) Internationalization and Performance: Evidence from Spanish Firms (Oscar Martín Martín and Nicolas Papadopoulos) International Entrepreneurship and Sourcing: International Value Chain of Small Firms (Per Servais, Antonella Zucchella, and Giada Palamara) Partner Selection In International Joint Ventures (Jorma Larimo and Sami Rumpunen) Advertising In Czech And French Magazines (Christian Dianoux, Jana Kettnerová, and Zdenĕk Linhart) An Investigation of the Effect of Provocative Imagery on Norwegian and Thai Consumers’ Attitudes Towards Products: A Cross-Cultural Study (Sunita Prugsamatz, Lars Ofstad, and Michael Allen) International Counterfeiting in the European Union: A Host Country Approach (J. Freitas Santos and J. Cadima Ribeiro) Index Reference Notes Included


Best Sellers


Product Details
  • ISBN-13: 9780789035400
  • Publisher: Taylor & Francis Inc
  • Binding: Paperback
  • Language: English
  • Sub Title: Entry and Operational Decision Making
  • Width: 210 mm
  • ISBN-10: 0789035405
  • Publisher Date: 19 Apr 2007
  • Height: 280 mm
  • No of Pages: 204
  • Weight: 544 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Contemporary Euromarketing: Entry and Operational Decision Making
Taylor & Francis Inc -
Contemporary Euromarketing: Entry and Operational Decision Making
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Contemporary Euromarketing: Entry and Operational Decision Making

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals

    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!