Content & Cashflow Book by Konrad Fux - Bookswagon
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Content & Cashflow

Content & Cashflow


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About the Book

"Content & Cashflow - Der Missing Link zwischen Content Marketing und Betriebswirtschaft!" Content Marketing ist in aller Munde, gut gemachtes Storytelling und Corporate Publishing am Beispiel von Red Bull, Daimler oder Bayern München als zentraler Erfolgsfaktor von Unternehmensmarken identifiziert. Doch die konkrete Erfolgsmessung bleibt nebulös, die interne Argumentation für Investitionen in diesen Bereichen schwierig. Das muss längst nicht mehr so sein: Die Digitalisierung der Kommunikation und die fortgeschrittene Forschung im Bereich Intangible Assets geben uns heute das Instrumentarium in die Hand, den Wert von Digital Corporate Publishing und Content Marketing fakten- und zahlenbasiert darzulegen. Mit diesem Buch überzeugen Sie Kunden, Vorstand, Vorgesetzte und Controlling von der Sinnhaftigkeit zeitgemäßer (digitaler) Kommunikation, indem Sie die Erfolge in deren Sprache übersetzen - Zahlen! Content & Cashflow zeigt, was moderne Kommunikationsarbeit tatsächlich wert ist und warum ein modernes Value Based Management ein aktives Intangible Asset Management benötigt.


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Product Details
  • ISBN-13: 9783743958555
  • Publisher: Tredition Gmbh
  • Publisher Imprint: Tredition Gmbh
  • Height: 229 mm
  • No of Pages: 122
  • Spine Width: 11 mm
  • Width: 152 mm
  • ISBN-10: 3743958554
  • Publisher Date: 25 Sep 2017
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Weight: 403 gr

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