Content has evolved into an online business' most valuable resource. With the right content, you can encourage website traffic, build customer trust, and increase revenues. Content, as the pundits are fond of saying, really is king.
This is all fine but for newcomers, content marketing can seem overwhelming. Discover the solutions to the following problems:
- What kind of content do you need?
- Should you develop your content in-house or hire an outside source?
- What roles do blogs, forums, and social media play in successful content marketing?
Best-selling author and content marketing guru Barbara Hales, MD, provides a simple, sequential guide to the exciting world of content marketing. Content Copy Made Easy arms you with all the information needed to develop a successful business plan, identify and publish relevant content, attract and retain readers, and convert your readership into paying customers.
Content is king, and with Hales' step-by-step process, you can reap the benefits of royalty.
About the Author: Well-known author Barbara Hales, MD, speaks on both health-care and business promotion online and on major television stations. She has been featured on ABC, CBS, NBS, and various Fox affiliates, as well as on PBS and Newsweek.
Hales earned her MD from Rosalind Franklin University-Chicago Medical School and practiced obstetrics and gynecology for thirty years. While she loved her medical practice, she finds writing allows her to impact more people's lives.
A consultant, copywriter, content marketer, and editor of The Medical Strategist newsletter, Hales received an IPPY award for her previous book, Ready, Aim, Soar and was elected to appear in the Who's Who of Remington and Cambridge.
Dr. Hales lives in Florida and enjoys the company of her husband Jonathan and their two children.
