Content Marketing im Unternehmen. Chancen und Risiken
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Content Marketing im Unternehmen. Chancen und Risiken

Content Marketing im Unternehmen. Chancen und Risiken


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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, SRH Fachhochschule Hamm, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich dem Thema Content Marketing im Unternehmen und erläutert die Einsatz- und Anwendungsmöglichkeiten sowie die Chancen und Risiken von Content Marketing. Dabei werden positive Beispiele des Einsatzes von Content Marketing im Unternehmen dargestellt. "Content Marketing". Dieser Begriff taucht immer wieder im Kontext der heutigen Marketing Aktivitäten im Social Media und im Web auf. 63 Millionen Suchergebnisse bei Google zu dem Begriff bezeugen deutlich, wie relevant das Thema heute ist. Der Begriff spiegelt einen schon lange bestehenden Zweig des Marketings wieder und findet heute immer mehr Beachtung bei den Unternehmen. Anfänge des Content Marketings können schon im Jahr 1891 bzw. 1895 gefunden werden. Entsprechend dem Content Marketing Institute ist Content Marketing (CM) ein stetiger Prozess, der relevanten und wertvollen Inhalt erschafft und das Ziel hat, das Kundenverhalten zu beeinflussen. Content Marketing bedeutet, eine potentielle Kunden- bzw. Zielgruppe mit informierenden, beratenden und unterhaltenden Inhalten zu umwerben, sodass diese von dem Leistungsprogramm des Unternehmens überzeugt wird. Dabei geht es nicht ausschließlich um den Verkauf von Produkten, sondern vielmehr um die Unterhaltung und die Zufriedenheit der Kunden. Das Content Marketing setzt sich hauptsächlich aus den drei Schwerpunkten, Inform, Entertain und Help people through purchase zusammen.


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Product Details
  • ISBN-13: 9783346066428
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346066428
  • Publisher Date: 15 Nov 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 109 gr


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