Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.
Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as Editing Content for Global Reuse and Teaching Content Strategy to Graduate Students with Real Clients, while giving equal weight to professional best practices and to pedagogy for content strategy.
This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
About the Author: Dr. Guiseppe Getto is Associate Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm specializing in nonprofits and small businesses.
Dr. Jack T. Labriola is Assistant Professor of Technical Communication and Interactive Design at Kennesaw State University. Outside of academia, Dr. Labriola is the Vice President of User Experience and Content Strategy at Content Garden, Inc.
Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing program.
