Controlling in Fußballunternehmen by Konstantinos Farkatsis
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Controlling in Fußballunternehmen

Controlling in Fußballunternehmen


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About the Book

Diplomarbeit aus dem Jahr 2014 im Fachbereich BWL - Controlling, Note: 1,0, Verwaltungs- und Wirtschaftsakademie Rhein-Neckar e. V., Veranstaltung: Controlling, Sprache: Deutsch, Abstract: Die neu geschaffenen Fußballkapitalgesellschaften stehen genau wie andere Unternehmen in anderen Branchen, den neuen und dynamischen Umfeldfaktoren mit großer Unsicherheit gegenüber. Die Führungskräfte und Manager als Entscheidungsverantwortliche sind den komplexer werdenden Strukturen und dynamischen Entwicklungen dieser Sportart zumeist alleine ausgesetzt. Genau hier setzt der Gedanke des Controllings an. Der Schwerpunkt dieser Arbeit ist somit der Beweis, dass Controlling ein notwendiges Hilfsmittel zur Zielerreichung und Wettbewerbsfähigkeit eines Fußballunternehmens ist. Die zentralen Forschungsfragen sind somit: - Ist Controlling ein geeignetes Hilfsmittel zur Bewältigung der neuen und komplexen Strukturen in- und außerhalb eines Fußballunternehmens? - Kann das Controlling weitergehend zum Erfolg beisteuern? Anhand eines bestimmten Fußballvereins, wird innerhalb einer definierten Zeitspanne das Controlling sowohl konzeptionell als auch instrumentell dargestellt und ausgearbeitet. Weitergehend wird das mit Controlling-Instrumenten gefüllte Controlling-Konzept betrachtet und anhand der zu erfüllenden Ziele bewertet. Das Controlling in diesem gesamten Kontext zu untersuchen, wird in dieser Arbeit am Beispiel des Vereins Juventus Turin durchgeführt. Der italienische Traditionsclub befindet sich in der kritischsten Phase seiner Vereinsgeschichte und ist auf der Suche nach alter Stärke.


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Product Details
  • ISBN-13: 9783656723387
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Darstellung eines erfolgsorientierten Controlling-Konzepts am Beispiel Juventus Turin S.p.A
  • Width: 148 mm
  • ISBN-10: 3656723389
  • Publisher Date: 20 Aug 2014
  • Height: 210 mm
  • No of Pages: 70
  • Spine Width: 4 mm
  • Weight: 154 gr


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