Controlling strategischer Medizintechnik-Investitionen by Ralf Peter Jakisch
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Controlling strategischer Medizintechnik-Investitionen

Controlling strategischer Medizintechnik-Investitionen


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About the Book

Warum eine differenzierte Betrachtung von umfangreichen Geräteinvestitionen ? Reicht es nicht aus, preisgünstigste Anbieter zu wählen ? Warum ist eine strategische Vorgehensweise "state of the art" auch im Krankenhaus ? Stationäre klinische Einrichtungen im Gesundheitswesen sind heutzutage Wirtschaftsunternehmen. Mittel- bis langfristige Medizintechnikinvestitionen als strukturelles Qualitätselement effizienter und effektiver medizinischer Leistungserstellung sind hier von strategischer Bedeutung, hier werden die Umsatzerlöse erzielt aber auch wesentliche Kostenfaktoren sind zu optimieren. Für die direkte und indirekten Wirtschaftlichkeitseinflüsse auf Investitionen in die medizintechnische Strukturqualität sind komplexe Einflussfaktoren im Rahmen eines Investitionscontrollings zu berücksichtigen Einerseits bestehen unternehmerisch kaum gestaltbare Entwicklungen demographisch-morbiditätsspezifischer Natur, in den Gegebenheiten auf Absatz- und Beschaffungsmärkten sowie permanente Veränderungen in öffentlich-rechtlichen Rahmenbedingungen. Andererseits sind die innerbetrieblichen Gegebenheiten gestaltbar und ermöglichen eine Anpassung des Unternehmens Krankenhaus an Umweltbedingungen und Ausschöpfung von Wirtschaftlichkeitspotentialen. Im Rahmen eines Investitionscontrollings sind hier weitere Gestaltungsfelder wie das interne soziale (Personaleinsatz) und technische System (technisch-bauliche Infrastruktur) und die Finanzierung in einer gemeinsamen Optimierung näher zu untersuchen. Im Rahmen einer SWOT-Analyse werden diese vielfältigen exogenen und endogenen Faktoren sowohl systematisiert, bewertbar herausgearbeitet als auch mit konstruktiven Verbesserungsvorschlägen versehen. Eine SWOT-Analyse ermöglicht eine potentialorientierte Vorgehensweise, sie kann ein Hilfsmittel zur Erschließung neuer strategischer Geschäftsfelder sein. Eine Vorgehensweise besipielsweise nach der Balanced Scorecard ist besser geeignet zur Beurteilung etablierter Strukturen. Erst durch gezie
About the Author: Ralf Peter Jakisch, Jahrgang 1970. Master of Arts in Management von Gesundheits- und Sozialeinrichtungen an den Universitäten Witten-Herdecke und TU Kaiserslautern in 2007. Abschluß als Diplomingenieur an der FH Gießen 1995 im Fachbereich Technisches Gesundheitswesen, Vertiefung Krankenhausbetriebstechnik. Nach Stationen in der Medizintechnikindustrie und Ingenieurbüros derzeit tätig als Projektmanager im Bereich hochwertiger Medizintechnikinvestitionen bei einem der größten europäischen privaten Klinikbetreiber.


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Product Details
  • ISBN-13: 9783836654883
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 227 gr
  • ISBN-10: 3836654881
  • Publisher Date: 22 Nov 2007
  • Height: 254 mm
  • No of Pages: 94
  • Series Title: German
  • Sub Title: Ein Leitfaden Fnr Effizienz Und EffektivitSt in Planung Und Betrieb
  • Width: 178 mm


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