The collected wisdom of some of the world's most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of "thinkers" - those who have set the agenda, and of "doers" - those business people who made the green cause their mission long before it became so prominent. The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book's contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability.
The full list of green gurus include:
Ray Anderson, founder and chairman of Interface Inc, one of TIME Magazine's 'Heroes of the Environment'
James Cameron, founder of Executive Director and Vice-Chairman of Climate Change Capital (CCC)
Paul Dickinson, CEO of the Carbon Disclosure Project
John Elkington, founding partner and director of Volans, co-founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide
John Grant, author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger
Denis Hayes, President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network
Gary Hirshberg, President and Chief Executive Officer of Stonyfield Farm, the world's largest producer of organic yogurt
Tony Juniper, former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator
Professor Sir David King, Director of the Smith School of Enterprise and the Environment at the University of Oxford
Amory B. Lovins, environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute
Professor Wangari Maathai, environmental and political activist, Nobel Peace Prize Winner
Ricardo Navarro, founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize
Dr Vandana Shiva, physicist, environmental activist and author
Jeffrey Swartz, CEO of Timberland Worldwide
Sir Crispin Tickell, diplomat, academic, environmentalist, author
About the Author: Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK's Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. She has ghost written/edited five books. Louella Miles is a business writer, and Laura's partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumer's Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also edited a weekly media newsletter for the past seven years and produces a range of titles on qualitative research.
Since they formed Writers 4 Management in 2004, Laura and Louella have worked with a range of organisations and individuals. Activities have included writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. Their book, Conversations with Marketing Masters, was published by John Wiley in January 2007.
