Copy Righter Book by Ian Atkinson - Bookswagon UAE
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Copy Righter

Copy Righter


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About the Book

The written word is making a comeback! For years we have been told the world is becoming more visual. That everyone has a shorter attention span. That a picture speaks a thousand words. But look at social media. Blogs. Tweets. Reader's comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There's never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging]and irresistibly persuasive.
About the Author: Ian Atkinson is the creative director of a large agency group in the United Kingdom. He has won a number of industry awards for his copywriting and creative work.


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Product Details
  • ISBN-13: 9781907794148
  • Publisher: Lid Publishing
  • Publisher Imprint: Lid Publishing
  • Depth: 19
  • Language: English
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 426 gr
  • ISBN-10: 190779414X
  • Publisher Date: 01 Jan 2011
  • Binding: Paperback
  • Height: 226 mm
  • No of Pages: 224
  • Series Title: English
  • Sub Title: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business
  • Width: 150 mm


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