The importance of having the ability to craft compelling copy CANNOT be understated.

Weather you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you NEED to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales.

The good news is that ANYONE can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.

In this second book in the Copywriting Secrets series, we go a step deeper and learn how to use advanced tactics to do audience research so you can get in the mind of your customer and engage with them on a whole different level. We will also cover exactly how to use your copywriting skills to create powerful and profitable ad campaigns, and grow your audience in a way that will bring you consistent revenue even years into the future. Lastly, we will go over step by step everything that you need to know about cold email marketing, and how to best leverage this very effective strategy to generate sales.

Don't spend another minute losing money and customers because you don't understand audience research and copywriting, or waste time scouring the web and testing different strategies. The best and most proven methods are right here in this book!

This book is highly actionable, with step by step instructions and plenty of examples to help you master these essential business skills as fast as possible.

Here's just a tiny fraction of all you will learn in this book:

✔ Why conducting audience research can 10x your advertising results

✔ How to uncover your target customer's deepest motivations and market directly to their needs

✔ Why you should never sell a product, but instead sell a STORY (and exactly how to do so!)

✔ Why most marketers fail to use social media effectively to conduct audience research, and how you can avoid these pitfalls and use social media effectively.

✔ Exactly what you need to understand about sales funnels and funnel psychology

✔ The 9 marketing psychological concepts you MUST master to write effective copy

✔ How to create authority, urgency and exclusivity around your product to get people to buy

✔How to get customers to know, like and trust your brand online

✔ How to use Pattern Interrupts to make your product or service to stick in the customer's mind by breaking expectations

✔ Everything you need to know about cold email marketing - from exactly what to say in the first email, to why you need to follow up 6-10 times to maximize results

✔ 7 types of irresistible, PROVEN email headline formulas you can customize to your product or service

✔ Cold email templates that get massive response

✔ And much, much more!