Corporate Business Incubution by Steffen Bassler
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Corporate Business Incubution

Corporate Business Incubution


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About the Book

Inhaltsangabe: Einleitung: Das Jahr 2000 war ein Jahr der Konsolidierung an den Kapitalmärkten. Insbesondere Unternehmen der „New Economy", die mit angeblich unendlichen Wachstumsraten ohne Inflation die Parameter der Wirtschaft verändern wollten, waren von dieser Marktkonsolidierung betroffen. Im Zuge zahlreicher Neugründungen, sogenannter „start-ups", wurden Business Inkubatoren in den letzten Jahren als „For-Profit-Business-Cases" entdeckt, die den Gründern die Möglichkeit eines schnellen Markteintritts bieten. „So wuchs weltweit die Zahl der Inkubatoren von 1998 bis 1999 um 476% und von 1999 bis Mai 2000 um 192%." Doch auch die Business Inkubatoren waren von dem „shake-out" der New Economy betroffen. So fiel zum Beispiel der Börsenkurs des Holding-Inkubators CMGI von seinem Anfangsstand des Jahres 2000 bis Januar 2001 um 93%. Jedoch drängen trotz Marktkonsolidierung und zunehmender Konkurrenz ständig neue Anbieter auf den Markt. Insbesondere Konzerne der „Old Economy" gründen Corporate Business Inkubatoren, die entweder an das bestehende Unternehmen angegliedert sind oder aus diesem ausgegründet werden. In unserer modernen Welt, die von einer Vielzahl technischer Innovationen und permanentem Wandel geprägt ist, wird es für Unternehmen zunehmend wichtiger, sich bietende Chancen auch kurzfristig und flexibel zu nutzen, ohne dadurch eine langfristige, strategische Ausrichtung zu vernachlässigen. Wie reagieren die großen Konzerne auf die veränderten Parameter der Wirtschaft, wo eher Schnelligkeit der Schlüssel zum Erfolg zu sein scheint als Größe allein? Wie schaffen es führende Manager, das Innovationspotential in ihrer Firma auszuschöpfen, um somit die Position am Markt zu sichern? Hierbei bietet sich für große Unternehmen die Möglichkeit, sich durch den Aufbau eines Corporate Business Inkubators an jungen, innovativen Unternehmen zu beteiligen oder diese selbst zu gründen. Für eine neutrale Diskussion über Corporate Business Inkubatoren aber fehlt bislang die


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Product Details
  • ISBN-13: 9783838659527
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 383865952X
  • Publisher Date: 15 Oct 2002
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 186 gr


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