Corporate Design und Systemtheorie by Henrik Johannsen
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Corporate Design und Systemtheorie

Corporate Design und Systemtheorie


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About the Book

Inhaltsangabe: Zusammenfassung: Design scheint ein Luxus-Gut zu sein, mit dem sich Unternehmen, die es sich leisten können, schmücken. In einem Grossteil der Unternehmen ist Corporate Design ein „nice to have". Im Corporate Design geht es um die Gestaltung von Signets, Logos, Briefbögen, Imagebroschüren und Visitenkarten. Je nach Umfang des Auftrags wird das Tätigkeitsfeld des Corporate Design noch um Fahrzeugbeschriftung, Mitarbeiterkleidung und Firmengebäude erweitert. Doch erschöpft sich jede übliche Beschreibung mit dem Aufzählen von Objekten, die verschönert werden sollen. Die Notwendigkeit der visuellen Elemente wie Signets, Hausschriften und Briefköpfe steht nicht in Frage. Selbstverständlich wird bei jeder noch so kleinen Unternehmensgründung als einer der ersten Schritte ein Signet gebastelt. Grundlage für ein Corporate Design scheinen die nötigen Werkzeuge zu sein, um eine Grafik zu erstellen. Es scheint also nicht in Frage zu stehen, dass Corporate Design überhaupt eine Daseinsberechtigung hat. Die Frage aber, welchen Sinn dieses Design im Unternehmen haben soll und auf welcher theoretischen Grundlage es beruhen kann, tritt nur selten auf die Tagesordnung. Im Allgemeinen entsteht ein Corporate Design basierend auf einer kurzen Anforderungsbeschreibung, einem Briefing, welches die Unternehmensführung oder eine von ihr beauftragte Abteilung dem Designer übergibt. Dieses Briefing gibt dem Designer grobe Vorgaben, was von seiner Gestaltung erwartet wird. Daraufhin erarbeitet der Designer zwei bis drei Entwürfe, die sauber auf dunkle Pappen aufgeklebt in der Riege der Entscheider vorgeführt werden. Nicht selten präsentieren mehrere Designer in Konkurrenz zu einander, so dass eine große Anzahl verschiedener Entwürfe auf etlichen Pappen zur Disposition steht. Nach kurzer Beratung soll's dann ein Entwurf sein, besser noch die Kombination aus zwei Entwürfen. Die entschiedene Gestaltung wird für die Produktion aufbereitet, vom produzierenden Gewerbe produziert


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Product Details
  • ISBN-13: 9783838680798
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 163 gr
  • ISBN-10: 3838680790
  • Publisher Date: 23 Jun 2004
  • Height: 210 mm
  • No of Pages: 78
  • Series Title: German
  • Sub Title: Über die existentielle Rolle von Design für Organisationen und Unternehmen
  • Width: 148 mm


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