Corporate Diversity Communication Strategy by Roxana D Maiorescu-Murphy
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Corporate Diversity Communication Strategy

Corporate Diversity Communication Strategy


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International Edition


About the Book

Part I Online Corporate Diversity in the Financial Industry

1. Introduction

2. Online Diversity Communication at JPMorgan Chase

3. Online Diversity Communication at Wells Fargo

4. Online Diversity Communication at Bank of America

5. Online Diversity Communication at Citigroup

6. Conclusions from the Financial Industry

Part II Online Corporate Diversity in the Tech Industry

7. Online Diversity Communication at Microsoft

8. Online Diversity Communication at Google

9. Conclusions from the Tech Industry

Part III Online Corporate Diversity in the Consumer Goods Industry

10. Online Corporate Diversity at Johnson & Johnson

11. Online Corporate Diversity at Altria Group

12. Conclusions from the Consumer Goods Industry

Part IV Industry Comparison

13. New Directions for Theory and Practice


About the Author:

Roxana D. Maiorescu-Murphy is an Associate Professor at Emerson College, Boston. She specializes in global strategic communication. Her work revolves predominantly around diversity communication, social media, and crisis management.


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Product Details
  • ISBN-13: 9783030299460
  • Publisher: Springer International Publishing
  • Publisher Imprint: Palgrave MacMillan
  • Height: 210 mm
  • No of Pages: 214
  • Spine Width: 12 mm
  • Weight: 326 gr
  • ISBN-10: 3030299465
  • Publisher Date: 14 Nov 2020
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: An Insight Into American Mncs' Online Communities and Social Media Engagement
  • Width: 148 mm

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