Corporate gifts are gifts given to employees, customers, and other stakeholders of a business. Corporate gifts may be given for different reasons. The primary function of corporate gifts is to serve as a means of thanking people for their contributions to your business. This includes thanking employees for their hard work or thanking your customers for their business. Giving people gifts to say "thank you" is a good way of ensuring repeat businesses from your customers. It will also boost the morale of your staff and other people that work with, or for, you. Corporate gifts to clients or customers (especially those that can be used for a long time), will always remind your customers of your business, goods, or services. This will increase the chances of repeat businesses and referrals for your business.When giving corporate gifts to customers or clients, many companies opt for small, useful items that are decorated with the company logo. By giving such items, it is possible to obtain repeat businesses, new businesses, and referrals, as the company logo can stick in the minds of those who receive the gifts. Promotional gifts are a good way to ensure that people remember you and your company when the products you sell or services you render are needed. Research has shown that such personalised corporate gifts are a good way to increase your response rates and improve your corporate profile.Corporate gifts are under the customer service category. Giving your clients or customers gifts will not only serve to thank them for their patronage, but it will also serve as a means of building a relationship. This will bring about repeat businesses, build loyalty, and encourage them to refer you or your business to people requiring your kind of products or services. Corporate gifts are a potent marketing tool.Good corporate gifts should show some degree of personalisation. When choosing the type of gifts to give to employees or clients, choose something they will enjoy using. Select items that are relevant to their work or personal lives, not things they might not use.Ensure thoughtful and personalised gifts are given to people, as gift-giving in the wrong way may alienate or upset some clients, jeopardise future businesses, or diminish respect among work colleagues.Many different items are suitable as corporate gifts. However, there are other types of gifts you can give to someone that supports your business, such as hosting a lunch in a restaurant. The type of gift you give should be well planned, with plenty of thought going into the initial decision of what to present as a corporate gift. The appropriateness of each form of corporate gift will vary according to the workplace policy on gifts, the country your workplace is located, and other considerations. This book will outline the steps and requirements necessary to ensure your corporate gifts are appropriate and will be well-received by the intended recipients.
About the Author: Anthony Ekanem is a researcher and professional writer. His areas of research interest include but not limited to business, finance, investment, family, health and relationship. His published books, which are available in print, electronic and audio formats, can be purchased online in major online bookstores worldwide. His educational background in Management has given him a broad base from which to approach many topics.