The Corporate Startup: Wie etablierte Unternehmen erfolgreiche Innovations-Okosysteme entwickeln konnen
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The Corporate Startup: Wie etablierte Unternehmen erfolgreiche Innovations-Okosysteme entwickeln konnen

The Corporate Startup: Wie etablierte Unternehmen erfolgreiche Innovations-Okosysteme entwickeln konnen


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About the Book

CMI-Managementbuch des Jahres 2018 fur Innovation und UnternehmertumDieses Buch hilft Organisationen aller Großen beim Management von Innovationen. Dabei setzt das Playbook illustrierte Schritt-fur-Schritt-Anleitungen ein, um die Leser durch die Prozesse zur Schaffung eines Okosystems zu begleiten, das Innovationen auf allen Ebenen eines Unternehmens fordert.Jury CMI Managementbuch des JahresGroße Unternehmen mussen sich verandern, um zu uberleben. Die Frage ist, wie. Sie brauchen eine Anleitung, einen Prozess, mit dem sie ihre Organisation in einen Innovationsmotor verwandeln konnen. The Corporate Startup ist diese Anleitung. Es stellt eine praxiserprobte Methode vor, mit der Unternehmen unter anderem durch die Anwendung von Lean-Startup-Prinzipien eine Innovationskultur schaffen.Ben Yoskovitz, Co-Autor von Lean Analytics und Grundungspartner von Highline BETAThe Corporate Startup ist ein praktischer Leitfaden fur etablierte Unternehmen, um ihre Innovationsfahigkeit zu entwickeln und zu erhalten.Die Welt um uns herum verandert sich rasch. Der Druck auf etablierte Unternehmen zu innovieren steigt. Die Herausforderung fur die meisten Unternehmen besteht darin, neue Produkte fur neue Markte zu entwickeln, wahrend gleichzeitig ihr Kerngeschaft weiterlauft. Die in diesem Buch skizzierten Prinzipien und Praktiken bieten Unternehmen eine Blaupause, wie sie Innovationen managen, wahrend sie sich weiterhin auf ihr Kerngeschaft konzentrieren. The Corporate Startup bietet Frameworks, Visualisierungen, Vorlagen, Werkzeuge und Methoden, die sich leicht zur Entwicklung neuer Produkte und Geschaftsmodelle einsetzen lassen.Das Corporate-Startup-Modell und das Konzept des Innovationsokosystems haben uns bei der Entwicklung unserer Innovationsstrategie sehr geholfen. Das Buch ist Pflichtlekture fur alle Unternehmenslenker, die ihre Organisation innovationsfahiger machen wollen.Erik Kongsvik-Ibsen, Vice President Strategie und Geschaftsentwicklung bei EgmontDieses Buch kommt genau zur richtigen Zeit und ist ein Muss fur alle, die sich in mittleren und großen Unternehmen mit Innovation beschaftigen. Die vorgestellten Prinzipien und Praktiken konnen Unternehmen bei korrekter Anwendung vor dem Tod durch Disruption bewahren.Tim Deeson, Geschaftsfuhrer bei Deeson Group


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Product Details
  • ISBN-13: 9783800661695
  • Publisher: Vahlen
  • ISBN-10: 3800661691
  • Publisher Date: 1/31/2020


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