Corporate Sustainability in mittelständischen Unternehmen
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Corporate Sustainability in mittelständischen Unternehmen

Corporate Sustainability in mittelständischen Unternehmen


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About the Book

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: sehr gut (1,5), Carl von Ossietzky Universität Oldenburg, Sprache: Deutsch, Abstract: [...] Auch wenn in den letzten Jahren vermehrt Unternehmen beginnen, sich ernsthafter mit dem Thema ihrer unternehmerischen Nachhaltigkeit auseinanderzusetzen, so ist es oftmals immer noch bestenfalls ein Nebenthema, bei dem man nicht "an einen schnellen Erfolg" glaubt und auch daher eher die Devise gilt, "nice to have", aber zunächst müsse natürlich "der Job" gemacht, also Geld verdient werden. Aus diesem Grunde möchte ich mit dieser Diplomarbeit einerseits die zentralen Erfolgs- und Chancenpotentiale einer nachhaltiger ausgerichteten Unternehmensführung verdeutlichend darstellen und dabei gleichzeitig mögliche Umsetzungsstrategien aufzeigen, die helfen sollen, unternehmerische Nachhaltigkeit konkret als Managementmodell im Betrieb zu etablieren. Zugleich lege ich hier insbesondere den Fokus auf mittelständische Unternehmen, die, obwohl sie die große Mehrheit aller Unternehmen gerade in Deutschland darstellen, im Rahmen der öffentlichen und medialen Betrachtung in Bezug auf unternehmerische Nachhaltigkeit in den letzten Jahren noch oftmals im Schatten der großen Konzerne standen.7 Ich möchte vor diesem Hintergrund im zweiten Teil dieser Arbeit ein ganz zentrales, gerade im mittelständischen Bereich aktuell die Diskussion beherrschendes Thema nutzen, um hier Anknüpfungs- und Überschneidungspunkte aufzuzeigen und es somit mit der Thematik unternehmerischer Nachhaltigkeit direkt zu verbinden: die Ankündigung des Basler Ausschusses zur geplanten Neuregelung der Eigenkapitalvorschriften für Banken ("Basel II") hat in den Augen vieler Branchenexperten geradezu revolutionierende Auswirkungen insbesondere auf die zukünftige Unternehmensfinanzierung. Denn im Zuge dieser, zum 01.01.2007 umgesetzten, im Grunde und Ansatz rein bankaufsichtlichen Regelungen, werden es alle Unternehmen in


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Product Details
  • ISBN-13: 9783638936552
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 98
  • Series Title: German
  • Sub Title: Umsetzungsstrategien einer nachhaltigen Unternehmensführung (Basel II - Richtlinien)
  • Width: 148 mm
  • ISBN-10: 3638936554
  • Publisher Date: 30 Apr 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 186 gr


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