This book is in Vietnamese. It is the second edition of the best-selling book, Corporate Turnaround published in 2002. Now we are encountering another global financial crisis as iconic companies like Lehman Brothers, Freddie Mac and Fannie Mae fell, while erstwhile leaders like AIG, General Motors, Ford and others survive only because of government bailouts. The European zone is also having problems with sovereign debt problems. What is it that makes companies sick and turnaround? This book analyses corporate sickness like a doctor analyses sickness in a patient. Drawing from both the eastern and western systems of medicine, this book draws parallels with corporate sickness and how a combination of the two approaches will make a sick company healthy. And just as doctors now advice that you don't really need to get sick to get healthy, the prescription in this book can also be used not just by a sick company looking for a turnaround but by any company wanting to transform to be healthy and grow A must read book by all professionals wanting to see their companies grow healthily during this tough economic environment.
About the Author: Dr Mike Teng is the author of a best-selling book "Corporate Turnaround: Nursing a sick company back to health," in 2002 which is also translated into the Bahasa Indonesia and Mandarin. His book is endorsed by management guru Professor Philip Kotler and business tycoons Mr Oei Hong Leong and Dr YY Wong. He subsequently authored more than twenty management books on corporate transformation, merger and acquisitions, marketing and general management. Fifteen of them are translated into Mandarin Dr Teng is currently the Managing Director of Corporate Turnaround Centre Pte Ltd, founded in 2004, (www.corporateturnaroundcentre.com) which provides corporate training and management advisory services in the region. He is also the national trainer of the NUS/SPRING/SBF Business Advisory Program to train displaced senior managements and place them into small medium size enterprises. He has more than 29 years of experience in strategic planning, operational and project management and responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officer's positions for 19 years in multi-national and publicly listed companies Dr Teng served as the Executive Council member for fourteen years and the last four years as the President of the Marketing Institute of Singapore (2000 - 2004), the national marketing association. He is currently the President of the University of South Australia alumni. Dr Teng holds a Doctor in Business Administration (DBA) from the University of South Australia, Master in Business Administration (MBA) and Bachelor in Mechanical Engineering (BEng) from the National University of Singapore. He is also a Professional Engineer (P Eng, Singapore), Chartered Engineer ( C Eng, UK) and Fellow Member of several prestigious professional institutes namely, Chartered Institute of Marketing (FCIM), Chartered Management Institute (FCMI), Institute of Mechanical Engineers (FIMechE), Marketing Institute of Singapore (FMIS), Institute of Electrical Engineers (FIEE) and Senior Member of Singapore Computer Society (SMSCS). He is also a Practising Management Consultant (PMC) certified by the Singapore government.