Corporate-Identity-Orientierte Unternehmenspolitik - Bookswagon
Home > Business & Economics > Business & management > Sales & marketing > Advertising > Corporate-Identity-Orientierte Unternehmenspolitik
Corporate-Identity-Orientierte Unternehmenspolitik

Corporate-Identity-Orientierte Unternehmenspolitik


     0     
5
4
3
2
1



International Edition


About the Book

Probleme der Corporate-Identity-orientierten Unternehmenspolitik sind bis- her hauptsächlich im praxisorientierten Schrifttum erörtert worden; dabei werden oftmals nur Teilaspekte des unternehmensumfassenden Corporate- Identity-Gedankens berücksichtigt. Dies wird zum Anlaß genommen, ein komplexes, integriertes Corporate-Identity-Planungskonzept auf Basis eines in sich stimmigen Begriffssystems zu entwickeln und einen Ansatz zur Auswahl von unternehmensinternen und -externen Cor- porate-Identity-Handlungsmöglichkeiten zu erarbeiten. Besondere Aufmerksamkeit wird dem Corporate Advertising als einem we- sentlichen 'Corporate-Identity-Bestandteil geschenkt. Es werden Lösungsan- sätze zur Planung des Corporate-Advertising-Budgets entwickelt und die Botschaftsgestaltung von Corporate-Advertising-Anzeigen einer empirischen, inhaltsanalytischen Untersuchung unterzogen. Da bisher fundierte Erkennt- nisse hinsichtlich des Beitrages eines Corporate Designs zu einer Corporate Identity fehlen, wird es zudem als notwendig erachtet, die durch ein Corpo- rate Design erzielbaren Wirkungen (aus psychologischer Sicht) zu begrün- den. Die vorliegende Arbeit ist von der Wirtschaftswissenschaftlichen Fakultät der Universität Tübingen als Dissertation angenommen worden. Mein beson- derer Dank gilt meinem verehrten akademischen Lehrer, Herrn Professor Dr. Ralph Berndt. Er hat durch seine wissenschaftliche Betreuung und ständige Diskussionsbereitschaft das Entstehen dieser Arbeit nachhaltig gefördert. Herrn Professor Dr. Marcell Schweitzer danke ich für die bereitwillige Über- nahme des Koreferats. Ebenso möchte ich mich bei meinen Kollegen, Frau Dr. Claudia Fantapie Altobelli, Herrn Dipl.-Kfm. Matthias Stelzer, Herrn Dipl.-Kfm. Jürgen Mengele und Herrn Dipl.-Vw. Matthias Sander für zahlreiche Anre- gungen und Verbesserungsvorschläge bedanken.


Best Sellers



Product Details
  • ISBN-13: 9783790805338
  • Publisher: Physica-Verlag GmbH & Co
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 562 gr
  • ISBN-10: 3790805335
  • Publisher Date: 27 Mar 1991
  • Height: 244 mm
  • No of Pages: 295
  • Series Title: Wirtschaftswissenschaftliche Beiträge
  • Sub Title: Eine Untersuchung Unter Besonderer Berücksichtigung Von Corporate Design Und Corporate Advertising
  • Width: 170 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Corporate-Identity-Orientierte Unternehmenspolitik
Physica-Verlag GmbH & Co -
Corporate-Identity-Orientierte Unternehmenspolitik
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Corporate-Identity-Orientierte Unternehmenspolitik

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!