Creating Bonds Book by Adam Lumb - Bookswagon
Creating Bonds

Creating Bonds


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International Edition


About the Book

International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.


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Product Details
  • ISBN-13: 9780956194329
  • Publisher: Museumsetc
  • Publisher Imprint: Museumsetc
  • Height: 198 mm
  • No of Pages: 228
  • Series Title: English
  • Sub Title: Successful Marketing in Museums
  • Width: 129 mm
  • ISBN-10: 095619432X
  • Publisher Date: 30 Dec 2009
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 277 gr


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