Getting a book into readers' hands means achieving that modern marketing buzzword: discoverability. And the simplest way to gain that reader recognition? Branding.
Branding helps readers find an author's work. But many authors fail to grasp the concept of creating an effective author brand. Now, New York Times bestselling author and renowned business blogger Kristine Kathryn Rusch expertly tackles the topic in this latest WMG Writer's Guide.
In this guide, Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition.
"There are lots of books out there about how to market your book. Some of them are good. Some aren't. Discoverability is one of the best..."
-TeleRead
"Kristine Kathryn Rusch's new book Discoverability is by far the best resource I have read to date to help indie authors succeed after the book is written."
-Chris Syme, Principal of CKSyme Media Group
"Kristine [Kathryn Rusch]'s extensive experience in both traditional and indie publishing shines through in this amazing book. Though written for fiction authors, all writers will benefit from reading this book."
-Tim Grahl, "11 Best Book Marketing Books"
"Discoverability gets my highest recommendation and a must read for writers who want to develop a career and make a living in the Indie Publishing industry."
-Marion Hill
"[Kristine Kathryn Rusch's blog, ] The Business Rusch...is full of sound advice and analysis about what's going on."
-Jeff Baker, The Oregonian
About the Author: New York Times bestselling author Kristine Kathryn Rusch writes in almost every genre. Generally, she uses her real name (Rusch) for most of her writing. Under that name, she publishes bestselling science fiction and fantasy, award-winning mysteries, acclaimed mainstream fiction, controversial nonfiction, and the occasional romance. Her novels have made bestseller lists around the world and her short fiction has appeared in eighteen best of the year collections. She has won more than twenty-five awards for her fiction, including the Hugo, Le Prix Imaginales, the Asimov's Readers Choice award, and the Ellery Queen Mystery Magazine Readers Choice Award.
Publications from The Chicago Tribune to Booklist have included her Kris Nelscott mystery novels in their top-ten-best mystery novels of the year. The Nelscott books have received nominations for almost every award in the mystery field, including the best novel Edgar Award, and the Shamus Award.
She writes goofy romance novels as award-winner Kristine Grayson.
She also edits. Beginning with work at the innovative publishing company, Pulphouse, followed by her award-winning tenure at The Magazine of Fantasy & Science Fiction, she took fifteen years off before returning to editing with the original anthology series Fiction River, published by WMG Publishing. She acts as series editor with her husband, writer Dean Wesley Smith, and edits at least two anthologies in the series per year on her own.
To keep up with everything she does, go to kriswrites.com and sign up for her newsletter. To track her many pen names and series, see their individual websites (krisnelscott.com, kristinegrayson.com, krisdelake.com, retrievalartist.com, divingintothewreck.com).
