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Creative Control

Creative Control


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About the Book

Product management solutions are exposed in this complete book on managing an innovative profit center. Creative Control: The Secret To Perfect Innovation by Brian Bickford, provides profit driven solutions grounded in individual re-engagement and organic contribution by all employees. This book is for all innovators required to inspire any collaborations, product development and innovation teams. It is filled with thought provoking and easy to implement processes, as well as contains several case studies from some of the top marketing experts in the industry today. These important product management questions and business concerns are answered in this book:

  • How is revenue tied to innovation?
  • What are the secrets that make an environment innovative?
  • Have you ever wondered why some companies are better at coming up with differentiating innovations than others?
  • What is the best way to get your employees to become high performance ambassadors?
  • The connection between creativity and revenues are innately intertwined with innovation and corporate differentiation. It is within the process of leveraging the talents of all employees within a company that cultivates the environment for creative involvement and contribution leading to new innovation. This is the cultural shift required for a corporate climate to flourish in a very competitive business environment. It is this creative spirit that is embraced by the best leaders and companies, groups and individuals that lead to unlimited human energy, ideas, thoughts and exponential possibilities. The complexity of how best to deliver this creative energy in a focused yet unrestricted way, is the road map for increased profitability and corporate fulfillment known as the 'Creative Control' process.
    About the Author: Brian W. Bickford is an energetic, global technology professional who draws a wealth of insight from 25 years of technology and business process management, leading international teams through product and business development. He is a US Air Force veteran and holds an MBA and MS ISM degrees with executive leadership training at MIT. Brian puts value in continuous professional development, societal contribution and social responsible leadership. At the heart of his philosophy is a strong advocacy for getting the best out of people, mentoring and guidance for business leaders today and tomorrow, through shared wisdom and proven processes that fit in today's world. He is passionate about providing the best navigation and practical advice to help companies succeed and innovators express themselves. Brian is an interactive technology industry expert, successful entrepreneur, executive consultant and public speaker. His inspiration for Creative Control is based on years of observation and practice leading high performance technology teams where both the stakes and expectations are high. Brian draws inspirations from seeing innovators innovate, creators create and leaders lead.


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    Product Details
    • ISBN-13: 9781481805032
    • Publisher: Createspace Independent Publishing Platform
    • Publisher Imprint: Createspace Independent Publishing Platform
    • Depth: 13
    • Language: English
    • Returnable: N
    • Spine Width: 14 mm
    • Weight: 403 gr
    • ISBN-10: 1481805037
    • Publisher Date: 26 Apr 2013
    • Binding: Paperback
    • Height: 229 mm
    • No of Pages: 260
    • Series Title: English
    • Sub Title: the secret to perfect innovation
    • Width: 152 mm


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