Creative Strategy in Advertising by Bonnie L Drewniany
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Creative Strategy in Advertising

Creative Strategy in Advertising


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About the Book

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.


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Product Details
  • ISBN-13: 9781133307266
  • Publisher: Cengage Learning
  • Publisher Imprint: Cengage Learning
  • Depth: 19
  • Height: 251 mm
  • No of Pages: 336
  • Series Title: English
  • Weight: 639 gr
  • ISBN-10: 1133307264
  • Publisher Date: 01 Jan 2013
  • Binding: Paperback
  • Edition: 11
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Width: 203 mm


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