Creativity Book by H Meyers - Bookswagon UAE
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Creativity

Creativity


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About the Book

Introduction Edward Albee, Pulitzer Prize-winning Playwright Chris Bangle, BMW Head Stylist Dale Chihuly, Renowned Glass Sculptor Chuck Close, Artist Milton Glaser, Designer Ilana Goor, Israeli Sculptor David Halberstam, Pulitzer Prize-winning Author Marvin Hamlisch, Oscar-winning Composer Roland Heiler, Director of Porsche Design Ken Heyman, Photographer Steven Holl, International Architect Erica Jong, Best-selling Author Spike Lee, Film Director Daniel Libeskind, Architect Nandan Nilekani, CEO, Infosys, India Karim Rashid, International Designer James Rosenquist, Artist Julie Taymor, Theater and Film Director Paul Thompson, Smithsonian/Cooper-Hewitt Director Steve Wozniak, Co-founder of Apple Computer Conclusions
About the Author: HERBERT MEYERS is the retired founding managing partner of Gerstman+Meyers (now Interbrand) a leading brand identity and design consultancy servicing Fortune 500 clients. As president of Global Design Network (GDN), a Gerstman+Meyers subsidiary, the company serviced corporate clients worldwide. Herbert Meyers previously co-authored The Marketer's Guide to Successful Package Design and, together with Richard Gerstman, co-authored Branding @ the Digital Age and The Visionary Package.

RICHARD GERSTMAN is chairman emeritus of Interbrand US, a leading international brand consultancy, and founding managing partner of Gerstman+Meyers. He has worked extensively with international corporate clients including Procter& Gamble, Kellogg's, Johnson& Johnson, and General Motors. Richard Gerstman is also a co-founder of BrandWizard, a leading company in brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on marketing issues.


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Product Details
  • ISBN-13: 9781349279814
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave Macmillan
  • Height: 234 mm
  • No of Pages: 228
  • Series Title: English
  • Sub Title: Unconventional Wisdom from 20 Accomplished Minds
  • Width: 156 mm
  • ISBN-10: 1349279811
  • Publisher Date: 12 Oct 2007
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 13 mm
  • Weight: 394 gr


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