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Creativity for Innovation Management

Creativity for Innovation Management


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About the Book

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.
The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking. This 2nd edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management.
This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work. Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, support learning and teaching.


About the Author:

Ina Goller worked for more than twenty years as a consultant for change, teamwork and leadership development. In recent years she also works as a senior researcher at the ETH Zürich. She focuses on competence and skill development for creativity and innovation.

John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter.


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Product Details
  • ISBN-13: 9781032127682
  • Publisher: Taylor & Francis Ltd
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: Tools and Techniques for Creative Thinking in Practice
  • Width: 174 mm
  • ISBN-10: 1032127686
  • Publisher Date: 13 Jul 2023
  • Height: 246 mm
  • No of Pages: 316
  • Spine Width: 18 mm
  • Weight: 702 gr


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