Crossmedia Book by Philipp Jauch - Bookswagon UAE
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Crossmedia

Crossmedia


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About the Book

Die Medien befinden sich an einem strategischen Wendepunkt: Während Tageszeitungen mit sinkenden Auflagenzahlen und rückläufigen Werbeeinnahmen zu kämpfen haben, gewinnt das Internet weiter an Bedeutung. Quelle dieses Wandels sind nur scheinbar die technischen Innovationen, wie sie sich in hoher Konzentration und enormer Geschwindigkeit in allen Bereichen der Gesellschaft etablieren. Tatsächlich steht der Bürger als Mediennutzer im Mittelpunkt. Seine Lebensweise und seine Bedürfnisse haben sich geändert - und damit auch die Anforderungen, die er als Kunde an das Leistungsangebot eines Verlages stellt. Dabei spielt das gedruckte Wort ebenso eine Rolle wie Angebote im Internet oder auf dem Mobiltelefon. Auf die Vernetzung kommt es an. Die Zukunft von Tageszeitungsverlagen wird wesentlich dadurch bestimmt werden, wie die Unternehmen auf neue Herausforderungen des Leser- und Werbemarktes reagieren. Die Möglichkeiten einer crossmedialen Strategie, die alle Kanäle einschließt und aufeinander abstimmt, sind Thema dieser Studie.
About the Author: Philipp Jauch, geboren 1983, studierte Medien- und Kommunikationswirtschaft mit Schwerpunkt Journalismus und Public Relations an der Berufsakademie Ravensburg (heute: Duale Hochschule Baden-Württemberg, Ravensburg). Über mehrere Jahre sammelte der Diplom-Betriebswirt umfassende Erfahrungen in verschiedenen journalistischen Tätigkeitsfeldern und in der Unternehmenskommunikation. Dabei galt sein besonderes Interesse der Konzeption einer crossmedialen Strategie, die sämtliche Medienkanäle umfasst und aufeinander abstimmt. Als Onlineredakteur war er für die Weiterentwicklung und Neuausrichtung des Onlineangebots einer regionalen Tageszeitung mitverantwortlich.


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Product Details
  • ISBN-13: 9783836684903
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 383668490X
  • Publisher Date: 15 Feb 2010
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 190 gr


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