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Crossmediale Pressearbeit

Crossmediale Pressearbeit


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About the Book

Die Medien sind im Umbruch und mit ihnen die Formen der Vermittlung von Kommunikationsinhalten. Pressearbeit bedeutet immer mehr Multimedialität. Darauf haben sich noch sehr wenige Pressesprecher, PR-Agenturen, CEO, Geschäftsführer oder Einzelunternehmer eingestellt.

Crossmediale Pressearbeit gibt einen detaillierten Überblick über die neuen Betätigungsfelder für professionelle PR. Schritt für Schritt zeigt der Autor, wie es gelingt, klassische und neue Instrumente aufeinander abzustimmen und miteinander zu verzahnen. Mit zahlreichen Beispielen und vielen konkreten Tipps - ein Muss für alle, die ihre Unternehmensbotschaften gekonnt in den Medien platzieren möchten.


About the Author: Dr. Wolfgang Immerschitt war mehrere Jahre lang Chef vom Dienst der Wirtschaftszeitung Salzburger Wirtschaft und Korrespondent der Tageszeitung Die Presse. Danach war er knapp 10 Jahre als Pressesprecher und Marketingleiter des Raiffeisenverbandes Salzburg tätig. Seit 1999 ist er geschäftsführender Gesellschafter der Agentur PLEON Publico und Lektor an der Universität Salzburg.


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Product Details
  • ISBN-13: 9783834917485
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 198
  • Series Title: German
  • Sub Title: Unternehmensbotschaften Über Klassische Und Neue Kanäle Gekonnt Platzieren
  • Width: 170 mm
  • ISBN-10: 3834917486
  • Publisher Date: 13 Aug 2010
  • Edition: 2010 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 11 mm
  • Weight: 381 gr


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