A Cruise into the Future by Maik Roemer at Bookstore UAE
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A Cruise into the Future

A Cruise into the Future


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About the Book

Bachelor Thesis from the year 2009 in the subject Tourism - Miscellaneous, Stralsund University of Applied Sciences, language: English, abstract: There is no doubt that international tourism expanded significantly in the last decade. Especially the cruise industry did an extraordinary performance with its two digit growth rates and investments in billions range. The tourism industry is the so called 'leading economy' of the 21st century and the cruise industry is one of the master performers within the tourism industry. The 'big three players' (Carnival Corporation, Royal Caribbean Cruises and Star Cruises Group) made in 2005 over $ 22billion in revenues and profits more than $ 3billion. How could the german cruise market look like in 2025? But will this development going on for the next years or decades? This assignment will introduce the state of the art of the cruise industry and discuss trends and developments within economy and society. It will be discussed how these developments are affecting the tourism industry with a focus on the cruise industry. The final discussion of findings will try to conceptualise a picture of the future of the cruise market covering the next 15 years. The conclusion could give some references how to act to be prepared for the future.
About the Author: Maik Roemer, Jahrgang 1972, ist gelernter Hotelfachmann, hat Freizeit- und Tourismusmanagement studiert, einen Bachelor in Wirtschaftspsychologie und über 20 Jahre Berufserfahrung in der Gastronomie. Das Spektrum seiner Vita reicht von der Imbissbude, dem Traumschiff, der Aida-Flotte, bis hin zu 5-Sterne Hotels. In diesem Buch wird die umfangreiche Berufserfahrung des Autors mit wissenschaftlichen Methoden kombiniert, um Emotionsregulationsstrategien in der Gastronomie zu untersuchen. Die Arbeit in diesem Buch untersucht, wie die Erbringer der Dienstleistung, -die kritischen Situationen mit Gästen regelmäßig ausgesetzt sind, -die kritischen Situationen nicht einfach entkommen -oder vermeiden können, ihre Emotionen im Spannungsfeld zwischen "Master and Servant" regulieren. Es wird untersucht, wie Mitarbeiter der Gastwirtschaft ihre Emotionen im direkten Umgang mit Gästen regulieren unter dem Einfluss von psychischen Beanspruchungen und Belastungen. Als Untersuchungsinstrumente wurden die Skalen zur Erfassung von kundenbezogenen sozialen Stressoren (CSS) und die Items zu Emotionsregulationsstrategien (Surface und Deep Acting) nach Grandey in einer empirischen Online-Umfrage genutzt.


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Product Details
  • ISBN-13: 9783640759903
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 199 gr
  • ISBN-10: 3640759907
  • Publisher Date: 02 Dec 2010
  • Height: 210 mm
  • No of Pages: 106
  • Series Title: English
  • Sub Title: How could the german cruise market look like in 2025?
  • Width: 148 mm


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