Csr Und Fashion Book by Peter Heinrich - Bookswagon
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Csr Und Fashion

Csr Und Fashion


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About the Book

Vorworte.- Die textile Lieferkette als Herausforderung für Unternehmen und Politik.- Die textile Lieferkette als Herausforderung für Unternehmen und Politik.- CSR-Maßnahmen in Zusammenarbeit mit Bloggern erfolgreich kommunizieren.- Vom Konsumenten zum Fashion User - CSR und der sozial-ökologische Wandel.- Nachhaltigkeit und Mode. Wie relevant ist das Thema für die Medien?.- Der Deutsche Nachhaltigkeitskodex.- CSR - Kommunikation und Instrumente.- Nachhaltige Geschäftsmodelle in der Modebranche.- Green Fashion Tours - Stadttouren zu nachhaltiger Mode.- CSR in der Kleidungsindustrie - aus Verbrauchersicht.- Textilbündnis und Siegelklarheit.de.- Modekonzerne auf dem Catwalk der Greenpeace-Detox-Kampagne.- CSR im Bereich Rohstofferzeugung und -beschaffung am Beispiel Baumwolle.- CSR im Bereich Oberbekleidung.- VAUDE - ganzheitliche Nachhaltigkeitsstrategie als Ausdruck von Respekt für Mensch und Natur.- CSR im Bereich Wäsche/Lingerie.- CSR in der Outdoor-Bekleidungsbranche: Entwicklung nachhaltiger Materialkonzepte.- CSR in der Berufsbekleidung.- CSR im Bereich modische Arbeitsschutzbekleidung.- CSR und Textilrecycling.- Unternehmerische Verantwortung in der Schuh-Industrie.- Neue Wege: Bio-Mode als echte Alternative.- Die Bedeutung von Nachhaltigkeit in der Lieferkette für mittelständische Textilunternehmen.- Nachhaltigere Mode im Discount: Lidl.- Nachhaltigkeit erlebbar machen.
About the Author: Peter Heinrich ist geschäftsführender Gesellschafter von HEINRICH - Agentur für Kommunikation in Ingolstadt. Seit vielen Jahren berät und begleitet der Kommunikationsfachmann und CSR-Experte mittelständische und große Unternehmen in Fragen der Public Relations und CSR. Zuvor war der studierte Betriebswirt 20 Jahre als Geschäftsführer in einem mittelständischen, marktführenden Unternehmen mit über 500 Mitarbeitern tätig.


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Product Details
  • ISBN-13: 9783662576960
  • Publisher: Springer Berlin Heidelberg
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Spine Width: 19 mm
  • Weight: 625 gr
  • ISBN-10: 3662576961
  • Publisher Date: 04 Oct 2018
  • Height: 244 mm
  • No of Pages: 344
  • Series Title: Management-Reihe Corporate Social Responsibility
  • Sub Title: Nachhaltiges Management in Der Bekleidungs- Und Textilbranche
  • Width: 170 mm


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